NEW YORK (April 11, 2012) – CopCorp Licensing President Carole Postal today announced a pair of Pink Cookie® licensing deals which will allow fans of the popular international fashion brand to go online to order custom on-demand Pink Cookie products and to acquire branded virtual goods featuring the latest trend-right Pink Cookie designs in social games, virtual worlds, and mobile applications.
• Zazzle Inc. (www.zazzle.com) has been granted the rights to offer a wide range of on-demand Pink Cookie products – including but not limited to t-shirts, hats, bumper stickers, stickers, magnets, mugs, posters, postcards and even postage stamps – to be custom imprinted, embroidered, and/or etched with trend-right Pink Cookie designs and sold via the Zazzle.com website and other official Zazzle web outlets.
“As the world’s most visited site for customized products, our partnership with Pink Cookie further enables us to provide fresh and creative clothing and accessories for customization,” said Melanie Sherk, Zazzle’s Vice President of Business Affairs. “We are committed to adding great products that encourage millions of consumers worldwide to create products that express their unique personalities.”
California-based Zazzle is the world’s leading platform for quality custom products. Zazzle’s proprietary technology enables individuals, professional artists, and brands such as Pink Cookie to create and offer billions of unique products for customers worldwide. Upon creation, products are instantly and accurately visualized on the site and offered in the Zazzle marketplace. When ordered, each product is made on-demand, typically within 24 hours.
• Iconicfuture (www.iconicfuture.com) has been granted the rights to digitally merchandise Pink Cookie branded virtual goods for use in social games, virtual worlds and mobile applications. The first Pink Cookie virtual fashion goods can already be found at the recently launched Pink Cookie store in the online game Lady Popular at http://www.ladypopular.com/
“We are delighted to add Pink Cookie to our growing portfolio of fashion partners. Integrating this fashion forward brand into the interactive world of Lady Popular is a terrific start to our partnership”, says Sharon Bennett, SVP of Business Development and Licensing at Iconicfuture. In addition to Lady Popular, Iconicfuture will be launching the Pink Cookie brand in two more social games and mobile applications in the coming weeks.
Iconicfuture is a Germany-based company that provides a marketplace for digital and virtual merchandising to help online and mobile game developers integrate famous brands into games and virtual worlds. By doing so, Iconicfuture simplifies the clearing of rights for game developers and creates additional revenue streams for developers and brand owners alike. According to some estimates, virtual goods in social games are already a $1.25 billion industry in the USA and expected to grow still further in 2012. The worldwide market of virtual goods including app purchases, mobile and social games totals about $10 billion.
“These two deals give Pink Cookie a great online presence,” says Postal. “Zazzle gives people a quick and easy way to go online and order custom Pink Cookie products while Iconicfuture will help ensure that fans who enjoy online gaming or virtual worlds can still express their personal fashion sense through Pink Cookie virtual goods worn or used by their avatars.”
About Pink Cookie
Pink Cookie (www.pinkcookiedesign.com) is a trend-conscious fashion brand that has become very popular among young female consumers around the world. Pink Cookie’s success as an international fashion brand is built on its proven ability to offer an ever-growing variety of trend-right design elements that allow tweens, teens and juniors to express themselves and their fashion creativity. Pink Cookie elements are constantly evolving to reflect the latest in fashion trends and give licensees and buyers incredible flexibility in creating just the right product mix. Pink Cookie consumers then get to mix, match and select different or unique looks as changing moods or inspirations dictate.
About Iconicfuture GmbH
Iconicfuture is the leading marketplace for digital and virtual merchandising in the online and mobile gaming sector. The Hamburg-based company simplifies the process of integrating popular brands into an online or mobile game. Thus, Iconicfuture offers a unique service for game developers and rights owners from the fields of sport, entertainment, fashion, celebrity and much more. Game developers open new sources of income by monetising known intellectual property as virtual premium products; IP owners benefit from the possibility of digital merchandising in the strong growth sector of online and mobile gaming. The company was awarded the Innovation Award at the SPONSORS Sports Media Summit 2011. For more information, please visit www.iconicfuture.com.
About CopCorp Licensing
CopCorp Licensing (www.copcorp.com), global licensing agent for the Pink Cookie fashion brand, specializes in the development of brand, art, character and entertainment based licensing opportunities for presentation and packaging to the manufacturer and retailer communities. Led by Carole Postal, Founder and President, CopCorp Licensing offers both licensors and licensees a bridge to the retail community by developing, selling, negotiating, marketing and implementing complete licensing strategies and programs for major entertainment corporations, artists, art studios, and apparel brand names, among many others.
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For more information about Pink Cookie licensing opportunities, please contact:
Carole Postal, President
CopCorp Licensing
(212) 947-5958
cpostal@copcorp.com