London, UK – Canned fruit brand Del Monte launched an exclusive apparel collaboration with Urban Outfitters featuring its iconic badge logo.

This  collection builds on the current trend of graphic tees and includes both a women’s and men’s logo t-shirt.

The women’s Daisy Street baby vintage tee style top is available in a washed jersey fabric, featuring a crew neck, short sleeves and a shrunken fit, finished with a distressed version of the iconic Del Monte logo on the chest.

The men’s version is an oversized, navy blue graphic t-shirt, cut from cotton jersey in a crewneck design with drop shoulders and short sleeves, finished with the classic Del Monte badge front and centre.

The women’s and men’s t-shirts retail on the Urban Outfitters website for £20 and 29 respectively and are available for a limited time only, exclusively on urbanoutfitters.com and selected Urban Outfitters stores.

The new merchandise line is a nostalgic nod to the rich heritage of Del Monte, a brand that has been a staple in households for generations. By partnering with Urban Outfitters, known for its trendy and culturally relevant fashion, Del Monte aims to connect with both loyal fans and a new generation of consumers.

“We are incredibly excited to see this new merchandise range at Urban Outfitters,” said Thierry Montange, Senior Marketing Director from Del Monte Europe. “This collaboration allows us to celebrate our history and connect with our consumers in a fresh and fashionable way. We can’t wait to see our fans embrace the collection and wear our logo.”