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Desk Details: Michael Connolly, Founder and CEO of Retail Monster image

Desk Details: Michael Connolly, Founder and CEO of Retail Monster

The global licensing community is guided by an incredible group of senior executives whose diverse backgrounds and creative energy drive innovation and excellence. Each month, we’re profiling one of these professionals in this ongoing series.

How do you start your day?
I walk on the treadmill at 4:45am each morning.

What’s one item you always need on your desk?
I have a dry erase desk for notes, so a fine-tip dry erase pen—always!

What unique skill or characteristic do you bring to your team?
The experience from working with so many creative content developers.

What is something you learned at a previous job that prepared you for your current role?
Franchise life cycle planning. Everyone wants everything, everywhere, all at once—but building brands is exactly that, one step at a time. Patience is a lost art these days.

What is your favorite aspect of your current role?
The partner mix is amazing and exciting, from video games to basketball teams and from YouTube brands to podcasts, we love the variety.

What is one thing you would change about the licensing industry?
Eye Candy. Just close it during Licensing Expo in Vegas lol.

If you had an extra hour in your workday, how would you use it?
Meeting with our competition. I love talking to other licensing agencies and studio executives—we are all in this together. A win for one is a win for all of us.

What is one thing you need to do every day to feel accomplished?
I am a follow-up master, so managing my inbox to one page each day and ensuring that emails do not get filed until addressed and/or resolved is vital to my sanity.

Are you a carry-on or checked bag traveler?
I’m 100% carry-on but being 6’5” means it better be a two-day trip, otherwise I need to check-in since my clothes are large (I mean X-Large).

What do you always have in your suitcase on a work trip?
A 5-port charger.

If you weren’t in licensing, what would you be doing?
I would either be developing IP on a production team, or I would be managing the over-sized gumball machines for Disney Parks and Resorts.

What advice would you give to yourself 10 years ago?
Push back. Not every brand is the next Paw Patrol—be brutally honest with the creators when they are developing something that will not work in consumer products, present why, and see if there are resolves that give the brand a better shot.

What are you most excited about in 2023?
The hope for the economy to turn around!

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