17 April 2023 — Devolver Digital has appointed two new licensing agents for the global gaming phenomenon Fall Guys. Tycoon Enterprises will represent Fall Guys across Latin America, and Maurizio Distefano Licensing in Italy. Both agencies have tasked to create a Fall Guys consumer products programme that caters for children aged six and above as well as older core gamers.

The appointments mean Fall Guys products will soon be available in an additional 27 countries: Argentina, Bolivia, Brazil, Chile, Colombia, Costa Rica, Cuba, Dominican Republic, Ecuador, El Salvador, French Guinea, Guadeloupe, Guatemala, Haiti, Honduras, Italy, Martinique, Mexica, Nicaragua, Panama, Paraguay, Peru, Puerto Rico, Saint Barthelemy, Saint Martin, Uruguay and Venezuela.

Maurizio Distefano Licensing is the leading independent agency in Italy and the appointment marks the agency’s entry into the video game licensing category. Multi-award-winning Tycoon is the leading licensing agency in LATAM.

About Fall Guys
Fall Guys is a free-to-play multiplayer party royale game with cross-platform functionality, developed by Mediatonic and published by Epic Games, in which players compete in increasingly chaotic rounds of obstacle races until only one lucky winner remains!

The video game is available for PC and consoles (Nintendo Switch, PlayStation 4, PlayStation 5, Xbox One, Xbox Series X/S). The free-to-play PC and console game – launched in June 2022 – was one of the most successful launches that year reaching 20 million players in just 48 hours and grabbing the record for the most downloaded game on PlayStation.

Each player can create their own avatar by choosing from a variety of costumes, and new packs related to different themes are released periodically. They include collaborations with music, film, TV, and fashion brands. This, too, has bolstered players’ engagement, making Fall Guys an instant hit among streamers and content creators.

Fall Guys already has an established licensing programme lead by Fée Heyer (Devolver Digital) with several foreign market partnerships, such as Bandai, Spirit, EXG, Character World, Pyramid, Bioworld, WOW Stuff and more.

Elias Fasja, Tycoon Enterprises President, said, “We couldn’t be happier to represent Devolver Digital interests in our region. We are cognizant of growing interest from retailers in this large consumer segment and of the ever-increasing affinity for this game genre the world over. We are certain that Fall Guys’ fun, mixed audience, game experience will lead to amazing merchandise programs in our region.”

Agency President Maurizio Distefano says, “We are delighted to be able to offer our licensees an opportunity with the globally popular video game Fall Guys. I am confident that the colourful and fun digital world of this game will inspire irresistible products that will sell-out in no time.”

Fée Heyer Head of Global Licensing at Devolver says: ‘Gaming is the fastest growing category in the entertainment market and Fall Guys in an incredibly exciting, multi-demographic, multi-generational property. I’m looking forward to working with Tycoon and Maurizio Distefano Licensing to develop the brand across LATAM and in Italy and provide Fall Guys younger fans and seasoned gamers with products they’ll love!”

About Devolver Digital
Purveyors of fine digital entertainment wares from independent artists worldwide. Owned and operated by a team that replies to internal email threads with a non-stop deluge of hilarious gifs and passive aggressive shots at one another. A collection of individuals who work with independent developers from all over the world to produce and promote some of the most original, eccentric, and beloved games of the past decade. https://devolverdigital.com/