Green Bay, WI – Sad Nuggie Ltd. appointed Dimensional Branding Group as the exclusive licensing agency for the brand.

In a quote from Ryan Thompson, one of the creators behind the brand, “We are thrilled to be joining forces with Dimensional Branding Group to introduce our brand Sad Nuggie to the licensing world! We are eager to explore new and exciting partnerships and collaborations that will not only elevate Sad Nuggie but will bring joy to new audiences around the world.”

Meet Sad Nuggie. The world’s favorite chicken nugget that brings smiles and laughter to people around the globe through comics, memes, and limited-run products. Known for his relatable personality and adaptability, Nuggie may be stressed and a little depressed, but that doesn’t keep him from trying his best and making others smile! Founded in August of 2022, Sad Nuggie quickly grew a thriving social presence across social media amassing a community of over 3 million followers since its introduction, along with over 1 billion impressions on their content in 2023 alone.

Since its founding, Sad Nuggie has partnered with pop-music star, SIA, in a collaborative music video for her hit track, Gimme Love. Sad Nuggie also created a new ad for award-winning Baldur’s Gate 3 through “nuggied” versions of popular characters. Beyond its endearing persona, Sad Nuggie places a strong emphasis on advocacy within its mission. The brand actively supports various charitable organizations including the Canadian Mental Health Association, UNICEF, and the Trevor Project through initiatives such as online fundraisers, proceeds from curated product sales, and direct partnerships.

“We couldn’t be more thrilled to represent Sad Nuggie as our latest addition to the Dimensional Branding Group brands. The brand’s authenticity, coupled with its massive social following, opens numerous possibilities for innovative collaborations and partnerships across various categories. At DBG, we thrive on championing brands that have the potential to make a significant impact, and Sad Nuggie embodies that spirit wholeheartedly in its commitment to the community and advocacy efforts. This partnership marks the beginning of an exciting journey, and we couldn’t be more honored to be part of it.”

Sad Nuggie is available for all categories.

About Dimensional Branding Group
Dimensional Branding Group (DBG) is a boutique licensing agency specializing in brand extension, strategic partnerships, and consumer product development. With a proven track record of success across diverse industries, DBG empowers brands to unlock their full potential and thrive in the global marketplace. Learn more at dimensionalbranding.com.