Fight My Monster™ Expands Global Reach

San Francisco, September 23, 2012- Dimensional Branding Group (“DBG”), a San Francisco bay area based brand extension company today announced the appointment of Lisle International LLP (Lisle) as its exclusive licensing agency of record for the Fight My Monster brand in the UK and Eire. Lisle will work directly with DBG and Russell Binder of Striker Entertainment, and the Fight My Monster team to extend the brand in the UK where the brand first emerged.
“Fight My Monster is now the fastest growing boy’s game in the UK and it has reached critical mass where a robust consumer licensing program can thrive. We feel the time is right to partner with a licensing agency in the U.K. and Lisle International has unique category and market expertise that Fight My Monster will benefit from,” says John Leonhardt, President of Dimensional Branding Group.
“Striker and DBG believe very strongly that the next generation of media properties driving consumer products programs for kids are going to come from the digital space, or at least have one leg firmly planted there. Fight My Monster has a multi-media strategy and we feel that Lisle is exquisitely situated in the UK to kick start a program where the property was born,” adds Russell Binder of Striker Entertainment.
Francesca Lisle, Partner, Lisle International, states: “The continual growth in popularity of this sensational community makes it a clear candidate to be one of the most exciting properties to invest in . The team at Lisle is therefore delighted to be an integral part of the strategy to take Fight My Monster from virtual to real world with a full programme of merchandising opportunities.”
Fight My Monster is the fastest growing online game for 8-12 boys in the UK. Described by some as “Pixar meets Pokemon”, it has exploded in schoolyards with the average player spending almost 40mins per session. The company is also working with Oscar-nominated TV production studio, Brown Bag Films on an undisclosed project.
About Fight My Monster™
Fight My Monster™ is the fastest growing online game for 8-12 boys in the UK, and increasingly the US. With almost 2M players across the UK and North America, the company is quickly becoming the online destination for schoolboys everywhere. The CEO, Dominic Williams (@Dominic_W), is a self-confessed product geek, and well known open source contributor in the scalability arena. The Executive Chairman, Dylan Collins, is a serial online gaming entrepreneur (@MrDylanCollins) behind companies such as DemonWare and Jolt Online. To play, go to www.FightMyMonster.com in any Internet browser. The company is based in San Francicso and London.
About Lisle International
Established in 2010, Lisle International has a unique combination of experience and youth, creating a fresh, innovative and proficient licensing agency. The team is now responsible for a diverse and exciting portfolio that includes Almost Naked Animals™, The Trash Pack™, Roxx and Pac-Man and the Ghostly Adventures. With a combination of over 40 years extensive market and category knowledge in multiple territories, Lisle International offers its license partners a unique and experienced service, with an internal capacity that manages all strategy development, product approvals, royalty reporting and contracts. Lisle International’s strategic, innovative approach to brand management and development lends itself to delivering an all-round excellent service for its clients and partners.
About Dimensional Branding Group, LLC
The San Francisco Bay Area based brand extension agency that focuses on brand licensing, business development and promotion services with a unique emphasis on the interactive & digital channels. DBG specializes in developing toys & games, iconic brands & digital trademarks into entertainment placement and new extension markets. Its clients include Temple Run, Horn, PlayStation, (including game titles such as God of War, Ratchet and Clank, and Little Big Planet, among others), Jenga, Skee-Ball, Chronicle Books, Miniclip and its company owned titles, Worst-Case Scenario, Bob’s Space Racers among others. www.dimensionalbranding.com
Contact:
Fight My Monster:
Dylan Collins
dcollins@fightmymonster.com.
Lisle International:
Francesca Lisle
FrancescaL@lislelicensing.com
Dimensional Branding Group:
Alan Winnikoff
Sayles & Winnikoff Communications
212-725-5200 x111
alan@sayleswinnikoff.com