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Discover Your Wild Side with the Exclusive Ed Stafford OLPRO Outdoor Range image

Discover Your Wild Side with the Exclusive Ed Stafford OLPRO Outdoor Range

In an exciting new venture into extreme outdoor exploration, Brandgenuity have brokered a licensing agreement between renowned adventurer, Ed Stafford, and B-Corp certified camping brand, OLPRO. This partnership unveils a range of tents and sleeping bags, blending OLPRO’s innovative design and sustainable materials with Ed Stafford’s vast experience in the field. By co-creating this range of high-quality, dependable, durable products with a distinctive look at accessible price points they aim to enable friends and family to enjoy more frequent adventures in the great outdoors.

The collaborative range features five tents, including 2- and 8-berth tents, and two newly designed sleeping bags. The Ed Stafford OLPRO range provides customers with a wider variety of designs and product features. Using OLTECH® REPRO, a sustainable material crafted from repurposed plastic bottles, these products exemplify the fusion of sustainability and cutting-edge design. The tents are designed featuring rain diverters on zips to keep the inside of the tents warm and dry, and black inners to keep the tents cool and dark for comfortable summer sleeping.

“As a brand designed for adventure, it’s been an incredible experience working with one of the world’s best-known adventurers. Working alongside Ed, we’ve developed a range of tents for people who want to get out there and enjoy the outdoors using our innovation and Ed’s experience.” says Daniel Walton, OLPRO CEO.

Rooted in a passion for the outdoors, OLPRO is a B-Corp certified camping brand, committed to positively impacting workers, communities, customers, and the planet. Backed by an industry-leading lifetime warranty, OLPRO products encourage adventurers to stand up for the planet and stand out with gear designed in the UK for the UK. The Ed Stafford OLPRO collection challenges the economy of ‘disposable’ tents, with products that are developed with durability and dependability in mind. By producing equipment that will withstand frequent use, adventurers can enjoy years of cost-effective and life-enhancing outdoor exploration.

Ed Stafford, the Guinness World Record holder for walking the length of the Amazon River, played a crucial role in the design, offering insights and feedback throughout the product development process. His depth of experience has been developed in the Scouts, the Army and through numerous adventures and expeditions, as showcased on TV shows such as ‘First Man Out’ and the ‘60 Days’ Series, with his most recent series, ‘Kings of the Jungle,’ airing in the UK on Channel 4 later this year. These experiences have enabled him to help OLPRO develop a product range that is truly fit for purpose.

“We’ve crafted some great kit based on our shared love for exploration and the outdoors. With many of my experiences being impacted by waste plastic, I’m also thrilled that our collection can repurpose that into durable, adventure-enabling equipment. I’m excited to see adventurers embrace this unique collection.” expresses Ed Stafford.

The exclusive Ed Stafford OLPRO range is set to launch in January 2024, with pre-orders available on OLPROSHOP.COM. This product line is an OLPRO exclusive and will be available to purchase directly from olproshop.com as well as select UK-based retailers and marketplaces, including Mountain Warehouse, Decathlon, and Halfords. Products will be showcased at The National Outdoor Expo in Birmingham in March, and the first stock will arrive in the UK in May.

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