January 28, 2013— Discovery Communications, the world’s number one nonfiction media company, announced today a new agreement with Browntrout Publishers, Inc. for an Animal Planet-branded 2014 calendar line for the U.S. and Canada. The new line is the latest addition to a robust assortment of Animal Planet lifestyle and pet product offerings.
Set to debut late this year, during peak calendar sale season, the Animal Planet line will include five (12”x 12”) wall calendars, desk pad calendars and list pad calendars, featuring a variety of animal-inspired designs.  The line will launch at a wide range of retail outlets including bookstores, drug and pet store chains, mass, mid-tier and department stores, independent specialty stores and e-commerce sites.
The deal with Browntrout Publishers, Inc. for the calendar line was brokered on behalf of Animal Planet by its licensing agent, the Joester Loria Group (JLG), for the U.S. market. 
A portion of the proceeds from the sale of the Animal Planet themed calendars will benefit the principal partners of R.O.A.R (Reach Out. Act. Respond), Animal Planet’s national campaign that, together with leading animal organizations, leads the way in taking action and being a voice for animals.
About Animal Planet
Animal Planet Media (APM), a multi-media business unit of Discovery Communications, is the world’s only entertainment brand that immerses viewers in the full range of life in the animal kingdom with rich, deep content via multiple platforms and offers animal lovers and pet owners access to a centralized online, television and mobile community for immersive, engaging, high-quality entertainment, information and enrichment. APM consists of the Animal Planet television network, available in more than 96 million homes in the US; online assets www.animalplanet.com, the ultimate online destination for all things animal; the 24/7 broadband channel, Animal Planet Beyond; Petfinder.com, the #1 pet-related Web property globally that facilitates pet adoption; and other media platforms including a robust Video-on-Demand (VOD) service; mobile content; and merchandising extensions.
About BrownTrout Publishers, Inc.
BrownTrout Publishers, Inc., www.BrownTrout.com, is the largest calendar manufacturer in the world, and the only major publisher that is still independent. Producing 1,200 titles and printing more than 13 million calendars annually for a international market, BrownTrout’s products are sold at major retail outlets including Go Calendars, Barnes & Noble, Staples, PetCo, PetSmart, and OfficeMax.  From subject matter ranging from dog breeds to iconic celebrities and muscle cars of the USA, what unites its diverse product line is dedication to the subject matter. With offices in Canada, Mexico, the United Kingdom, and Australia, BrownTrout’s international offices service its wide network of multinational and local retailers, and combined are the leading supplier of photographic and licensed calendars across the globe. 
About The Joester Loria Group
The Joester Loria Group, www.joesterloriagroup.com , is a full-service licensing and marketing agency providing its clients with a full array of services, including: strategic planning, competitive analysis, implementation of licensing strategy, management of publicity and advertising, and marketing for licensing programs. The Joester Loria Group represents Pepsi-Cola North America including Pepsi, Mountain Dew, Aquafina , AMP and SoBe; Discovery Communications including Animal Planet, Discovery Channel, Discovery Expedition, the official outdoor lifestyle brand of Discovery Channel, Discovery Fit & Health and key series RiverMonsters, MythBusters, Shark Week and Deadliest Catch by series producer Original Productions; Dew Tour, the #1 action sporting event in North America; Coolabi’s preschool series, Poppy Cat, airing on Sprout; LazyTown, children’s entertainment brand dedicated to promoting health and well being, airing on Sprout; Annoying Orange, the #1 YouTube sensation; Johnsonville Sausage, premium sausage brand; Baked goods leader, Entenmann’s; and top automotive publications from Hachette Filappacchi, Car and Driver and Road & Track and Hearst Corporation leading magazine Popular Mechanics.
 
 
 

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