Poway, CA — Jakks Pacific’s Disguise Inc. expanded its multi-year licensing agreement with Aniplex Inc. for Demon Slayer: Kimetsu no Yaiba.

Building on a successful existing partnership, the new deal grants Disguise the rights to produce adult and children’s costumes across North America, Australia, New Zealand, Latin America, Ireland, and the UK beginning in 2026. In addition, Disguise’s current rights to design, develop, and manufacture costume accessories and toy role-play weapons—previously limited to select regions—will now extend to the entire EMEA market starting this fall 2025.

The Demon Slayer: Kimetsu no Yaiba manga series by Koyoharu Gotoge (JUMP COMICS/SHUEISHA) has long captured global attention for its emotional storytelling, stunning artwork, and compelling characters. Following the journey of Tanjiro Kamado—a young boy turned Demon Slayer Corps after the tragic slaughter of his family and the transformation of his sister, Nezuko, into a demon—the franchise has grown into one of the most beloved anime and manga series worldwide.

Its previous film, Demon Slayer -Kimetsu no Yaiba- The Movie: Mugen Train made history as one of the highest-grossing anime films of all time. But now, the franchise has outdone itself once again.  On September 12, 2025, the latest installment, Demon Slayer: Kimetsu no Yaiba Infinity Castle, shattered box office records to become the biggest anime opening of all time. The film earned a record-breaking $70 million in the U.S. during its opening weekend and soared to over $663 million globally, setting a new standard for anime releases.

“Anime is no longer a niche genre, and Demon Slayer: Kimetsu no Yaiba has solidified itself as the leading brand in fan engagement,” said Tara Cortner, President and GM of Disguise. “We’re thrilled to be part of this global phenomenon and cultural moment with the launch of our new line of Demon Slayer: Kimetsu no Yaiba costumes and accessories—designed for fans of all ages.”

Disguise, a subsidiary of JAKKS Pacific, boasts an impressive 38-year legacy in the costume and dress-up industry. The company has seen significant growth in both domestic and international markets, establishing itself as a global leader in design and manufacturing. With longstanding relationships with licensors and extensive distribution channels, Disguise ensures their innovative products reach customers worldwide.

All Demon Slayer: Kimetsu no Yaiba costume accessories will be widely available at retailers both in-store and online in 2025 and costumes will be available in 2026.