Dollar General is elevating home style with the introduction of celebrity and name-brand licensed products.

The revamped ‘Home Valley’ section will feature collections from renowned celebrities, designers and brands, including Kathy Ireland, Betseyville®, Beverly Hills Polo Club®, Simply Belle by Simply Southern® and Nicole Miller®.

Launching this summer in DG’s more than 20,000 stores, ki by kathy ireland® offers a grandmillennial style collection of a dozen bedding and home items including waffle, jacquard, printed and faux fur throws, ribbed and jacquard blankets, comforter sets, quilts and sheets. Affordably priced, throws start at $12, sheet sets at $15 and 3-piece comforter sets at $35. An additional collection from the “super model turned super mogul” is planned for this fall.

“Our brand philosophy of empowered living combines human rights advocacy with the support of millions of women and families who embrace our designs and products. With a shared commitment of serving the underserved, we are delighted to partner with Dollar General to offer affordable luxuries that will make a house truly feel like a home,” said Kathy Ireland, chair and CEO of kathy ireland® brands.

Joining the celebrity collection are Betseyville® seasonal throws and Beverly Hills Polo Club® sheets. The product selection is designed to appeal to shoppers seeking quality items at affordable prices from recognizable national brands through a treasure hunt experience.

“Dollar General is committed to offering our customers a constant flow of exciting industry brands that amplify the surprise element of our non-consumable initiative,” said Johanna Blankush, senior vice president, general merchandising manager at Dollar General. “We are dedicated to delivering exceptional value to our customers while staying on top of the latest trends.”

DG’s ‘Home Valley’ will include hydration items from Simply Belle by Simply Southern®, Hydraflow® and Manna® Hydration as well as Farberware® flatware.