Partnership Expands Beyond Duncan Hines Sweet Treats to Breadth of New Food Categories

Chicago, IL – Following the continued success of her multiyear partnership with  Duncan Hines,  Dolly Parton has entered into an exclusive agreement with  Conagra to develop a line of retail food items.

The new line of Dolly Parton food products will include frozen, refrigerated, grocery and snack items inspired by down-home comfort cuisine.

“I loved co-creating my Duncan Hines line with Conagra and I’m thrilled we’re going well beyond the baking aisle with new items across the store,” said Dolly Parton. “We’re looking to continue to inspire special moments in the kitchen, with some of my family’s favorite recipes, and I think people are really going to love them!”

The new products will start rolling onto store shelves nationwide this January, with an expanded line-up of Duncan Hines’ mixes including Chocolate Cake Mix, Yellow Cake Mix, Cinnamon Crumb Cake Mix, Blueberry Muffin Mix and Banana Nut Muffin Mix. Additionally, the first single branded Dolly Parton item, Buttermilk Pancake Mix, will start hitting shelves this winter and marks Dolly’s first foray into the breakfast category. More items are expected to launch later in 2024 including frozen items.

“This unprecedented partnership with Dolly Parton gives us an incredible opportunity to further cement Conagra Brands in our established categories, while authentically positioning us for tremendous growth in new ones including Southern cooking and comfort food,” said Tom McGough, Chief Operating Officer at Conagra Brands.

“We are beyond thrilled to build on the success of our partnership with one of the most beloved and respected women in the world,” added Lucy Brady, President of Grocery & Snacks at Conagra Brands. “With our expertise in food, we’ll help bring Dolly’s vision and favorite recipes to so many tables across America, with delicious new offerings across a wide range of eating occasions.” 

The multi-year, multi-category agreement was facilitated by licensing agency IMG.

Limited-Edition Baking Kit

Duncan Hines’ Dolly Parton’s newest baking mixes and frostings are flowing through to stores nationwide now on a rolling launch, but the brand is giving consumers a chance to try some of the new items and get exclusive, limited-edition Dolly keepsakes with the new Dolly Parton Bake Like a Rockstar Baking Collection, available online only while supplies last.

The kit includes:

• Dolly Parton’s Blueberry Muffin Mix, Cinnamon Swirl Crumb Cake Mix, Favorite Chocolate Cake Mix and Creamy Chocolate Buttercream Frosting
• An exclusive magnet featuring the popular illustration of Dolly from the Duncan Hines’ packaging
• A Dolly-inspired, collectible oven mitt
• Recipe cards that feature some of Dolly’s favorite recipes like Lemon Glazed Blueberry Crumb Cake and Coffee Cake Muffins.

Dolly Parton’s Bake Like a Rockstar Baking Collection can be purchased for $40.00 (plus shipping and handling). Early access to the kit will be unlocked on Jan. 24 at 11:00 AM ET, with the full sale going live later that day at 3:00 PM ET. The new Dolly Baking Collection is available  at bakingwithdolly.com.