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Dr. Seuss Enterprises Appoints CAA Brand Management as its Official Licensing Agency in Latin America image

Dr. Seuss Enterprises Appoints CAA Brand Management as its Official Licensing Agency in Latin America

LOS ANGELES – CAA Brand Management announced today that it has signed a multi-year agreement to serve as the official licensing agency for Dr. Seuss Enterprises in Latin America.

With offices throughout LATAM, including Brazil and Mexico City, CAA Brand Management will oversee Dr. Seuss Enterprises’ existing consumer products partnerships throughout the region, in addition to growing the brand’s portfolio into new categories, including Apparel and Accessories, Toys and Games, Health and Beauty, and Food and Beverage. Further, the agency, which has employees and local expertise in more than 20 countries, will access its global network to extend Dr. Seuss’s iconic portfolio through luxury and designer collaborations.

“Our mission at Dr. Seuss Enterprises is to educate and entertain generations around the world,” said Susan Brandt, President and CEO of Dr. Seuss Enterprises. “This significant entry into LATAM is an important step in furthering this goal.  We are confident that CAA will be successful in translating our characters, stories, and life lessons into meaningful products and collaborations.”

“Dr. Seuss’s beloved stories and characters have delighted people of all ages for many generations,” said Noah Gelbart, President of CAA Brand Management. “We see a tremendous opportunity to further extend the licensed program within the burgeoning LATAM market through the creation and execution of new and innovative storytelling collaborations across the world of Dr. Seuss.”

ABOUT DR. SEUSS ENTERPRISES
Founded in 1993, Dr. Seuss Enterprises is a leading global children’s entertainment and licensing company focused on promoting literacy, education, self-confidence and the wonderful possibilities of a child’s imagination through the beloved works of Dr. Seuss. All Dr. Seuss Enterprises’ profits benefit charitable organizations that focus on causes such as education, health, animal conservation, and the arts. For more information visit www.DrSeussEnterprises.com  or follow us on Instagram.

ABOUT CAA BRAND MANAGEMENT
CAA Brand Management is a premier brand development and management business, helping clients define and execute their strategic growth initiatives across a broad spectrum of consumer products. With more than three decades of operating experience in consumer product partnerships and licensing and offices spanning 17 countries worldwide, CAA Brand Management builds innovative, revenue-generating, brand extension programs for many of the world’s most iconic brands.

CAA Brand Management is a division of Creative Artists Agency (CAA), a leading entertainment and sports agency, with global expertise in filmed and live entertainment, digital media, publishing, sponsorship sales and endorsements, media finance, consumer investing, fashion, licensing, and philanthropy.  Distinguished by its culture of collaboration and exceptional client service, CAA’s diverse workforce identifies, innovates, and amplifies opportunities for the people and organizations that shape culture and inspire the world.

For more information, please visit: www.caabrandmanagement.com

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