Graduation-Themed Social Media Giveaway with Fujifilm Featuring Book, Camera, and Oh, The Places You’ll Go!- Themed Merchandise Kicks Off on June 1st

 May 26, 2021—Dr. Seuss Enterprises, a leading global children’s entertainment company, is celebrating graduation season with an expansive line up of Oh, The Places You’ll Go! footwear, apparel, plush, giftware, publishing, décor and more from a wide range of partners including Skechers, Build-A-Bear, MantraBand, Random House Children’s Books, and Oriental Trading Company among others.  As part of the festivities, Dr. Seuss Enterprises will also be partnering with one of the premier photography companies globally, Fujifilm, on a graduation-themed social media giveaway that begins on June 1st.

Upon its publication in 1990, Oh, the Places You’ll Go! was an immediate success, embraced enthusiastically for its wonderfully wise outlook on life and for encouraging the potential that lies within us all.  This remarkable book has since sold over 15 million copies and has become the quintessential gift for graduates of all ages.

In the spirit of Oh, The Places You’ll Go!, Dr. Seuss Enterprises has developed a merchandising program meant to encompass the inspirational message of the book and bring joy to graduates of all ages and really anyone who is ready to embark on a new adventure.  The 2021 lineup of licensees feature the beautiful art and well-known quotes from the beloved books.  Among the product lines fans will find at retail this graduation season are:

• Class of 2021 Clothing Collection Exclusively Available at Amazon: The class of 2021 is going places! Whether you are conquering mountains or soaring to great heights, select your favorite apparel style to commemorate your graduation year and help you on your way! Available in men’s, women’s, and youth sizes exclusively at Amazon.
• Hallmark Greeting Cards: Celebrate your loved one’s graduation with greeting cards featuring illustrations from Dr. Seuss’s beloved book.
• Build-A-Bear: The Oh, the Places You’ll Go! Bear is a colorful teddy bear inspired by the illustrations in the beloved Dr. Seuss book. It’s guaranteed to be a one-of-a-kind graduation gift!
• MantraBand: The Oh, the Places You’ll Go!  MantraBand bracelet is a meaningful and stylish gift for Dr. Seuss fans.
• Random House Children’s Books: In addition to the iconic Oh, the Places You’ll Go! published in 1990, Random House Children’s Books have published additional titles featuring the themes of the original tome including a coloring book and hardcover activity book.  They also offer the original book translated into Spanish.
• Skechers: Expanding on their Dr. Seuss-themed collection, Skechers will be debuting a brand new range of footwear for women and girls from the Skechers BOBS, Skechers Street and Skechers Kids collections featuring the art of the beloved Oh, the Places You’ll Go! book.
• Tervis: Tervis’ Oh, The Places You’ll Go! travel mug is the perfect gift for any new graduate embarking on their first adventure.
• BioWorld: BioWorld created a range of whimsical giftware including mugs, pens, and journals featuring the inspiring art of Oh, the Places You’ll Go! exclusively available at Walgreens.

In addition to the wide array of merchandise, Dr. Seuss Enterprises has partnered with Fujifilm on graduation-themed social giveaway that kicks off on Instagram and Facebook on June 1st.  Graduates and fans can enter for a chance to win a copy of the iconic book,  a FUJIFILM X-E4 mirrorless digital camera with an XF27mmF2.8 R WR lens, and other Oh, The Places You’ll Go!-themed swag by uploading photos of themselves in their graduation gowns, or embarking on exciting journeys whether symbolic or real using the hashtags #OhThePlacesYoullGo and #OhThePlaces2021.

Susan Brandt, President of Dr. Seuss Enterprises, said, “Oh, The Places You’ll Go! has truly become iconic for the inspiration that new graduates, or really anyone going through a life transition, can draw from the book.  Working with best-in-class partners as well as through our promotion with Fujifilm, we are very much looking forward to giving the class of 2021 more ways to immerse themselves in the magic of Oh, The Places You’ll Go!”

About Dr. Seuss Enterprises
Dr. Seuss enterprises is a leading global children’s entertainment company focused on promoting literacy, education, self-confidence and the wonderful possibilities of a child’s imagination through the works of Dr. Seuss. The company was established in 1993 and is based in San Diego, CA. Global endeavors include publishing, film, TV, stage productions, exhibitions, digital media, licensed merchandise, and other strategic partnerships. For more information about Dr. Seuss Enterprises, visit Seussville.com, or follow on Instagram.