Dr. Seuss Enterprises has renewed and expanded its partnership with multi-platform production company, social media agency and digital media network, Little Dot Studios, following a highly successful collaboration that brought the beloved world of Dr. Seuss to YouTube audiences around the globe. Last year, Dr. Seuss Enterprises increased investment in their YouTube presence as families continued to spend more time on the platform, resulting in viewership that skyrocketed by 993% in 11 months. This enhanced agreement builds on the channel’s remarkable growth and introduces a new flagship preschool series, Seuss Circle Time, premiering June 20, 2025.

Since relaunching the channel in July 2024, the partnership has fuelled exponential growth. Subscribership has increased by 1084% and the channel has accrued more than 150 million impressions. This momentum has affirmed the channel as an engaging, trusted digital destination for children aged 3-7, their parents, and their educators. 

The partnership’s next creative milestone is the launch of Seuss Circle Time, an 8-week summer takeover beginning June 20. This flagship preschool series supports early learning through storytelling, singing, dancing, and interactive play with hosts Ziggy, Tizzie and Dr. Seuss’ characters. Each episode features music, games, and learning activities in imaginative settings like the Circle Time House and Truffula Forest. Regular weekly 30-minute episodes will debut every Friday for eight weeks, before switching to monthly one-hour episodes beginning in September, enriching the channel’s lineup with content that fosters a connection to beloved Seuss characters and sparks imagination.

Beyond Seuss Circle Time, Little Dot Studios (an All3Media company) in tandem with Dr. Seuss Enterprises has also produced two additional new series, Crafty Fun with The Cat in the Hat, which just launched, and Learn to Draw Dr. Seuss Babies. The team has implemented an ongoing organic channel management strategy, complemented by a global paid media activation as well.

Susan Brandt, President and CEO at Dr. Seuss Enterprises, said, “As we think about where to bring the iconic IP of Dr. Seuss, we are always looking at where the next generation of fans are spending their time. With so much family co-viewing happening on YouTube, we felt it was important to take a deliberate approach to building out our channel with high quality, entertaining content. In collaboration with Little Dot Studios, we have been able to quickly, and successfully, scale this destination into a hub that lets millions of fans delight in the iconic Dr. Seuss characters they love on a daily basis.”

“This renewal enables us to build on our proven creative success and push boundaries with fresh storytelling and educational content that honours Dr. Seuss’s spirit,” said James Loveridge, Co-Managing Director – Agency at Little Dot Studios. “With our deep understanding of YouTube and children’s media, we’re proud to help grow the brand’s legacy by reaching families across the U.S. and beyond. Dr. Seuss characters are already so beloved, and we are confident that audiences are going to relish viewing their favourite characters in new and interesting ways.”

Seuss Circle Time follows a slate of previously announced, always-on original programming produced by Little Dot Studios, including read-alongs as part of the Dr. Seuss Storytime series and fun phonics games such as Learn to Read with Dr. Seuss Babies, which also marked the first launch from the recently announced Dr. Seuss Babies brand. The line-up also includes The Lorax’s Nature Keeper’s Club and The Cat in the Hat’s Quirky Quiz, which explore the world around us, and the drawing series Draw Your Dream Pet, celebrating creativity and imagination. As part of this extended creative collaboration, Little Dot Studios will continue to work with Electric Studios, part of Electric Theatre Collective, to provide bespoke animations across the creatives.

About Dr. Seuss Enterprises
Founded in 1993, Dr. Seuss Enterprises is a global entertainment company.  Our mission is to educate and entertain generations around the world by promoting and protecting the literary and artistic works of Dr. Seuss.  We provide world-class content that drives joyful learning and creates hopeful futures.  All Dr. Seuss Enterprises’ profits benefit charitable organizations that focus on causes such as education, science, health, animal conservation, and the arts. For more information, subscribe to our YouTube channel, visit DrSeussEnterprises.com, or follow us on Instagram.

About Little Dot Studios
Little Dot Studios is a multi-platform production company, social media agency, and digital media network. It distinguishes itself through its comprehensive offering as a social media agency and the world’s leading YouTube specialists for some of the biggest entertainment, sports, and consumer brands. Capabilities include strategy, audience development, content production, monetisation, and digital copyright management. Disruptive by nature and adaptive by design, it also operates a multi-platform, multi-format production company, specialising in creating everything from original long-form broadcast-quality film and TV and award-winning podcast series to short-form reactive social content and live streams that perfectly tap into cultural moments. All are designed to build communities, engage superfans, or drive performance. Additionally, Little Dot Studios owns and operates a digital media network, Little Dot Channels, incorporating a global network of over 135+ channels across social platforms and six FAST channels on streaming services, licensing over 21,000 hours of long-form premium content to reach over 125 million unique viewers monthly. It also offers access to one of the largest global premium advertising inventories across YouTube and CTV, delivering brand-safe, targeted media campaigns. Little Dot Studios also incorporates specialist sport and branded content production agency WING and owns broadcaster Dan Snow’s History Hit podcast network and SVOD service. The company is verified carbon neutral since its inception and is on track to be net-zero by 2030. Little Dot Studios was founded in 2013, has offices in the UK, US, Germany and ANZ, and is an All3Media company.