Dr. Seuss Enterprises, a leading global children’s entertainment company, is collaborating with outdoor lifestyle brand Parks Project to launch a vibrant apparel and accessories collection with a purpose, inspired by the whimsical world of Dr. Seuss. The first line in the collection debuts in retail on October 30th and spotlights the Dr. Seuss classic, Oh, the Places You’ll Go!, while playfully reimagining art from the book in the nature-inspired style of Parks Project. Additional drops within the collection are set to be released throughout 2025, pairing iconic Dr. Seuss IP with other national parks and nature themes. 

The first drop in this unique line draws parallels between the themes of determination found within Oh, the Places You’ll Go! while taking cues from the towering peaks and icy grandeur of Mount Rainier.

“We chose Mount Rainier for our Oh, The Places You’ll Go! collaboration with Dr. Seuss because it captures the magic of adventure and discovery. Mount Rainier, with its awe-inspiring views and wild beauty, reflects the sense of wonder and possibility that the book is all about. Just like the story encourages us to embrace the journey ahead, Rainier reminds us of the amazing places we can reach when we step outside and explore. This collab is all about celebrating nature’s beauty and the adventurous spirit in all of us,” said Parks Project President, Jack Gray.

This 12-piece collection includes full-zip fleece jackets, beanies, cozy socks, tees, a blanket, and more, in sizes for both kids and adults.

This collaboration is a natural extension of Parks Project’s core mission to inspire people to explore, protect, and preserve the natural world. Through their Leave It Better™ mission, they are committed to supporting conservation efforts in parks of all sizes across the U.S. As a brand that bridges the gap between outdoor adventure and urban life, Parks Project creates gear designed for both everyday wear and outdoor exploration—encouraging people to connect with nature and take action to protect the wild places that inspire us.

Keith Eshelman, Parks Project CEO & Co-Founder, said, “We’re thrilled to partner with Dr. Seuss to bring the beauty of our national parks into the whimsical world of  ‘Oh, the Places You’ll Go!’ This story has inspired countless adventures, and we couldn’t be more excited to merge its motivational message with our mission to protect and preserve these wild places. Just as the book encourages us to move mountains, we’re doing the same in our way—empowering the next generation of adventurers and conservationists to explore, dream, and leave it better than they found it.”

Oh, the Places You’ll Go!, first published in 1990, has consistently remained a bestseller, inspiring generations with its timeless themes of exploration, resilience, and embracing life’s adventures. Its rhythmic prose and whimsical illustrations encourage readers to overcome challenges and pursue their dreams, making it a staple gift for life milestones. With its 35th anniversary in 2025, the book continues to be a cultural touchstone and continues to evolve with different activations and partnerships like this Parks Project release.

The collection will be available for purchase at popular retailers, including Urban Outfitters, Backcountry, Sports Basement, Tilly’s, Beach & Beverly, and Vacation Races, allowing adventurers everywhere to embrace their wanderlust in style.

ABOUT DR. SEUSS ENTERPRISES
Founded in 1993, Dr. Seuss Enterprises is a leading global children’s entertainment and licensing company focused on promoting literacy, education, self-confidence and the wonderful possibilities of a child’s imagination through the beloved works of Dr. Seuss. All Dr. Seuss Enterprises’ profits benefit charitable organizations that focus on causes such as education, health, animal conservation, and the arts. For more information, visit DrSeussEnterprises.com or follow us on Instagram.

ABOUT PARKS PROJECT
Parks Project, a certified B Corp, is dedicated to being better stewards of the planet and making a positive impact on our world, one park project at a time. Established in 2014, Parks Project is a lifestyle brand that is here to inspire the next generation of park conservationists by bringing the spirit of the National Parks into your daily adventures. We’ve donated over $2.6 million to fund projects in national, state, and local parks. For more information, visit ParksProject.us and @ParksProject.