Inspired by the hit DreamWorks Animation Preschool Series Gabby’s Dollhouse that is now playing on Netflix

DreamWorks Animation, in partnership with Universal Products & Experiences, is inviting fans of its hit preschool series, Gabby’s Dollhouse to ‘Join the Party’ as a free-to-play, cat-terrific, interactive experience is launching at key retail locations across EMEA. Gabby’s Dollhouse is a mixed-media series that unboxes a surprise before jumping into a fantastical animated world full of adorable cat characters that live inside the dollhouse. Ten seasons of the series are now playing on Netflix.

Opening this past weekend at Bluewater Shopping Centre in Kent for a nine-day residency before heading to France, Germany, Italy and Spain, families will have the opportunity to embark on a fun-filled scavenger hunt with Gabby, helping her to find statues of her five missing friends.  Participants in this unique digital experience will be able to scan a QR code to join the party, receiving prompts from Gabby’s friends along the way, with each discovery unlocking exclusive content and a custom photo filter, perfect for sharing online. Once the mission is complete, the celebration begins with a party reflecting the themes of the latest Gabby’s Dollhouseepisodes and product lines.

Every participant will receive branded cat-ear crowns and stickers as part of the event’s giveaways, and on select weekends, fans will have the chance to meet the Gabby costume character.  Key product lines from Spin Master and LEGO will be on display driving consumer awareness and demand in the lead up to Christmas.

“The Gabby’s Dollhouse ‘Join the Party Trail Experience’ is a great example of our strategic commitment to innovate and invest in our leading preschool brand” said Jon Kluger, VP Franchise EMEA at Universal Products & Experiences. “As part of a sustained marketing effort that is building towards the launch of Gabby’s Dollhouse: The Movie in September 2025, we’re excited to kick-off with an immersive Gabby’s Dollhouse ‘Join the Party Trail Experience’. There’s something really special about Gabby, and we look forward to bringing her world to life by creating memorable experiences for families across Europe.”

Gabby’s Dollhouse “Join the Party” Retail Tour Schedule

• Bluewater Shopping Centre, UK: Saturday 26th October – Sunday 3rd November
• Paris Belle Épine, France: Monday 4th November – Sunday 10th November
• Mall of Berlin, Germany: Tuesday 12th November – Saturday 16th November
• Milan Il Centro, Italy: Saturday 17th November – Sunday 24th November
• Spain (TBC): Q1 2025

For more information, fans can visit DreamWorks Animation on social media.

ABOUT GABBY’S DOLLHOUSE
Since the debut of DreamWorks Animation’s hit series Gabby’s Dollhouse, kids around the world have been having one big sprinkle party with Gabby and her friends. Created by celebrated storytellers Traci Paige Johnson and Jennifer Twomey and now streaming on Netflix, Gabby’s Dollhouse is a mixed media preschool series that unboxes a surprise before jumping into a fantastical animated world full of adorable cat characters that live inside Gabby’s dollhouse. Rooted in growth mindset, Gabby’s activity-based episodes encourage flexible thinking and learning from your mistakes. The show has charted as a top 10 kids’ TV series in 63 countries on Netflix and has become a top preschool brand across the globe, inspiring an award-winning toy line, publishing, home, apparel, and more, as well as original music, a top-rated app and a growing YouTube channel visited by millions of fans weekly.  Gabby’s Dollhouse continues to expand through Universal Destinations & Experiences theme parks, global fan experiences, live events and much more, including Gabby’s Dollhouse: The Movie heading to theaters September 26, 2025. Any adventure can unfold when we play in Gabby’s Dollhouse!

ABOUT DREAMWORKS ANIMATION
DreamWorks Animation, a division of the Universal Filmed Entertainment Group, within NBCUniversal, a subsidiary of Comcast Corporation, is a global family entertainment company with feature film and television brands. The company’s deep portfolio of intellectual property is supported by a robust, worldwide consumer products practice, which includes licensing, and location-based entertainment venues around the world.  DreamWorks’ feature heritage includes many of the world’s most beloved films and franchises, including Shrek, Madagascar, Kung Fu Panda, How to Train Your Dragon,Trolls, The Bad Guys, and Puss in Boots: The Last Wish which have amassed more than $17 billion in global box office receipts. The studio’s latest film The Wild Robot is now in theaters. DreamWorks Animation’s television studio is one of the world’s leading producers of high-quality, animated family programming, reaching consumers in more than 190 countries with a diverse array of award-winning original content through streaming and linear broadcasters.

About UNIVERSAL PRODUCTS & EXPERIENCES
Universal Products & Experiences (UP&E) globally drives the expansion and elevation of NBCUniversal’s iconic collection of brands, intellectual properties, characters, and stories based on the company’s extensive portfolio of properties created by Universal Pictures, Illumination, DreamWorks Animation and NBCUniversal Television and Streaming. The division executes this through innovative physical and digital products, as well as engaging retail and product experiences across our expansive global theme park destinations (for both owned and third-party IP), location-based venues, e-commerce product platforms, and retailers around the world. Along with global brand strategy and creative, UP&E’s lines of business include Consumer Products and Games, along with Theme Parks Products & Retail. UP&E is a division of Universal Destinations & Experiences, part of NBCUniversal, a subsidiary of Comcast Corporation. More information is available at universalproductsexperiences.com.