Los Angeles, CA (July 9, 2014)—Brand Central LLC, a premier global brand licensing and consultancy agency, announced today that it has been selected by Drybar, the nation’s leading blowout destination, to help further extend the brand.  Having grown a solid base of loyal clientele through its shops and extensive product line, Drybar will now leverage Brand Central’s licensing and brand development expertise to help take the company to the next level for its ever-growing customer base.
With 37 locations nationwide, Drybar is currently servicing over 100,000 clients a month of all ages across the country. Alli Webb, the founder of Drybar and stylist of nearly 20 years, recognized an opportunity in the marketplace for high-quality, affordable blowout services in a fun and relaxed environment.  She created a one-of-a-kind destination, offering no color or cuts, just blowouts. Since its inception, Drybar has been featured in many globally recognized media outlets such as Cosmopolitan, Harper’s Bazaar, Vanity Fair, USA Today and many more.
While Drybar’s concept has already taken the nation by storm, Brand Central is working with the widely recognized company to extend the Drybar brand. Brand Central will seek out strategic partnerships for Drybar across a variety of lifestyle categories including beauty, kids and home décor.
 “We are extremely excited to partner with Drybar and look forward to accelerating their market success into an everyday lifestyle brand” says Rebekah Belzer, Brand Central’s Vice President of Licensing. “Drybar already has immense popularity; we look forward to extending it even further and helping them to reach their full potential.”
Drybar’s founder Alli Webb also adds, “We look forward to working with Brand Central and all they have to offer. We are very excited to see the Drybar brand extended in a variety of creative and exciting products for our clients to enjoy.”
About Drybar:
Named one of the “100 Brilliant Ideas of 2010” by Entrepreneur magazine, Drybar is based on the simple concept of focusing on one thing and being the best at it. The idea was a natural one for founder Alli Webb, a longtime professional stylist, after a lifetime of frustration overpaying for blowouts at traditional salons. In 2013, Alli was named to the Fast Company “100 Most Creative People in Business”, the “Cosmo 2013 Power List” by Cosmopolitan magazine, and Fortune Magazine’s “40 Under 40.” www.thedrybar.com
About Brand Central :
Brand Central LLC is a premiere global brand consultancy that provides comprehensive business solutions in the areas of brand extensions, brand creation, and brand acquisitions to some of the world’s most recognized brands, including: Cupcakes and Cashmere, Dr. Pepper Snapple Group, ABC, Gaiam, Mark Burnett Productions, and many more. Their mission is to help clients unlock the full potential of their brands to enhance value while generating substantial revenue. For additional information please contact Rebekah Belzer at 310.268.1231 or visit www.brandcentralgroup.com