Dublin, Stockholm, New York – Dsquared2 and legendary rock band KISS have partnered for a Fall/Winter 2025 collection, drawing inspiration from KISS’s iconic Alive! Tour merch of 1975, reinterpreting the raw energy of the band and their early merchandise through a bold, contemporary lens.

The collaboration celebrates the band’s unmistakable visual identity while staying true to Dsquared2’s fearless approach to self-expression. In launching the collection, KISS will reach new audiences, further emboldening their legacy as a timeless act.

“KISS has always been about pushing boundaries, both in music and style. We wanted to create statement pieces that embodies that same fearless attitude—something that makes you feel unstoppable the moment you put it on”, said Dean and Dan Caten.

“Artistic legacy is critical – how it is built, maintained, protected and evolved. Pophouse, in partnership with KISS have been working together to progress a series of special projects which deliver on their legacy and storytelling. We’re delighted to have partners in Dsquared2. Dean, Dan and the whole team really understand KISS’s unique place in the global story of rock and roll, while recognising how to add a modern twist to some of the most recognisable imagery in pop culture history. This project has been supported by UTA and Bravado who bring their expertise in launching this collection to market,” said Jon Spalding, Pophouse Entertainment Commercial Director.

The collection will be available worldwide in Fall 2025 at Dsquared2 boutiques, select department stores, and fashion retailers.

About Dsquared2
Individual, daring and creative, Dsquared²’s approach to fashion is a distinct mix of heritage Canadian iconography, modern Italian tailoring and playful sensuality. Founded by brothers Dean and Dan Caten in 1995, the brand’s collections are a seamless melding of contrasts: sporty and glamorous, laidback and extravagant, and masculine and feminine. The Dsquared² collections are produced in Italy, giving rise to the brand’s motto of “Born in Canada, Made in Italy”.

About KISS + Pophouse Entertainment
KISS remains one of the most influential bands in the history of rock and roll after 50 years. KISS has earned more Gold Album Record Awards than any American rock band in history with 26 KISS albums and four solo albums released simultaneously – a feat never before achieved by any American rock band. To date, KISS has released 44 albums, with 14 achieving Platinum status and three albums reaching multi-platinum, selling more than 100 million albums worldwide. In April 2024 it was announced that Pophouse Entertainment, the pioneering global entertainment and music investment firm, had acquired the music catalogue, brand name, and likeness of KISS. Together, KISS and Pophouse will push boundaries, embrace technology, and create unforgettable experiences for fans worldwide. For more information on KISS, visit: www.KISSOnline.com. For more information on Pophouse Entertainment, visit: www.pophouse.se

About UTA
UTA unites ideas, opportunities and talent. The company represents some of the world’s most iconic, barrier-breaking artists, creators and changemakers—from actors, athletes, authors and musicians to writers, gamers and digital influencers. One of the most influential companies in global entertainment, UTA’s business spans talent representation, content production, as well as strategic advisory and marketing work with some of the world’s biggest brands. Affiliated companies include Digital Brand Architects, KLUTCH Sports Group, Curtis Brown Group, MediaLink and ROOF. UTA is headquartered in Los Angeles with offices in Atlanta, Chicago, Nashville, New York, London, Munich and Madrid.

About Bravado
Bravado lives at the crossroads of music, fashion and culture. We understand the power of smart merchandising, and we know how to create products that spark organic, emotional connections between fans and artists. Our world class capabilities have made us the leading provider of consumer, lifestyle and brand management services around the world. With teams in 40 countries, we create a tailored approach for every project — from creating new spaces in the market to bringing an artist’s creative vision to life. Bravado is about building brands and legacies that live on, beyond the music. For more information on Bravado, visit: https://www.bravado.com