Dwell Magazine Finds A Home for Licensing with Brand Central
LOS ANGELES, CA (April 08, 2014) – Brand Central LLC, a premiere brand licensing and consulting agency, announced today that it has signed Dwell Media, the award-winning design and lifestyle media company, to develop a full scale consumer products licensing program. Dwell Media operates Dwell magazine, the E-commerce Dwell store, Dwell Digital, Dwell on Design events, and the Dwell Homes Collection.
Dwell Magazine is the preeminent leader in modern design and architecture for consumers, designers, architects and enthusiasts around the world. Revered and respected for its authentic point-of-view, design credibility, and innovative ideas, Dwell uniquely presents the concepts, architecture, and people redefining how we live. With a high composition of readers with $100K + HHI, Dwell magazine reaches an audience that is younger, more affluent and better educated than any shelter or thought leader magazine.
Brand Central is targeting strategic categories for Dwell Media’s partnerships including collaborations with top brands and designers. Dwell Media is the latest addition to Brand Central’s roster of high-profile “home and lifestyle” brands, which includes lifestyle blog Cupcakes and Cashmere, home blog Apartment Therapy, Miraval Spa and Resort, and many more.
Ross Misher, CEO of Brand Central LLC, said: “Dwell Media has become the go-to destination and authority for the next generation of consumers who are looking for advice, ideas and inspiration for their home, kitchen and everything in between. Today, millions of consumers trust Dwell to help them search for solutions and find inspiration for all things design and we will help them bring their aesthetic to retail. ”
Michela O’Connor Abrams, President of Dwell Media, added, “Our mission is to inspire our readers by connecting them to a wealth of resources and ideas. We have already had great success on our Dwell store online and with several licensees from our collection of ceramic tiles to our Dwell Homes collection. Brand Central will help us further accomplish our mission by extending our brand into new retail categories through their strong relationships with both top manufacturers and retailers and their expertise with lifestyle and media brands”
About Dwell Magazine
Dwell Media is the parent company of Dwell magazine, Dwell Digital + Mobile, Dwell on Design events, and the Dwell Homes Collection. Founded in 2000 by Lara Deam, Dwell has received countless industry awards and is widely regarded as a leading voice in the modern design movement. Championing a philosophy that is idea-driven and sensitive to social and physical surroundings, its enduring passion for design leads a passionate community of design-seekers to be “At Home in the Modern World.” Learn more at www.dwell.com.
About Brand Central
Brand Central LLC is a premiere global brand consultancy that provides comprehensive business solutions in the areas of brand extensions, brand creation, and brand acquisitions to some of the world’s most recognized brands, including: Virgin Galactic, Dr Pepper Snapple Group, Cupcakes and Cashmere, Mark Burnett Productions, and many more. Their mission is to help clients unlock the full potential of their brands to enhance value while generating substantial revenue. For additional information please contact Ross Misher at 310.268.1231 or visit www.brandcentralgroup.com.