Licensing Expo, the world’s most influential event for licensing, IP extension and brand collaborations, is returning to Mandalay Bay, May 19-21, 2026. Licensing Expo 2026 will bring together 5,000+ brands for opportunities to engage with industry leaders, gain insights into groundbreaking intellectual property and examine the trends shaping the future of consumer markets.

With 200+ exhibitors already confirmed, including Pokémon, LEGO, Warner Bros. Discovery, Mattel, Ubisoft, Netflix, SEGA, Miniso and Coca-Cola, Licensing Expo is set to showcase the most influential brands and properties driving innovation and shaping consumer markets worldwide. Brand categories span art, food and beverage, entertainment, fashion, sports and gaming.

New for 2026, Licensing Expo will introduce new pass types to deliver added benefits to the on-site experience.

• Standard Pass, The Classic Expo Experience: Full show floor access to 300+ exhibitors, 20 meeting requests in the Event Planner and entry to essential educational sessions at the License Global Main Stage and Networking Hub. For those returning to Licensing Expo, this Pass includes all the benefits that were previously offered. Early Bird Pricing Ends January 31, 2026.
• Explorer Pass: Perfect for licensing newcomers, including all the Standard Pass benefits, 50 meeting credits and exclusive Licensing Unlocked access for enhanced learning opportunities.
• Networking Pass: Designed for professionals seeking maximum impact, featuring priority access, exclusive networking perks and more.

Pricing for each pass type is as follows:

• The Standard Pass: $30 (Early Bird pricing ending January 31)
• Explorer Pass: $249
• Networking Pass: $499

“Licensing Expo is the most essential event for connecting with industry leaders and discovering the next big opportunities in brand licensing,” shares Anna Clarke, Senior Vice President of the Global Licensing Group at Informa, which includes Licensing Expo, Brand Licensing Europe and media brand License Global. “Securing your spot early not only ensures your place at the event but also gives you the time to strategically plan your schedule, start building connections ahead of time and ensure you are fully prepared to make the most of every moment on-site.”

Qualified retailers attend for free. Registration is open for the licensing industry’s most anticipated event. To attend, please visit www.licensingexpo.com.