Los Angeles, CA — Tyler “Ninja” Blevins, one of the most recognizable gaming and entertainment personalities in the world, launched a new brand look created by Los Angeles and Paris based branding and graphic design firm EAT Studio. While the recently retained brand references Ninja’s gaming origins, it also creates and operates within a space where tech and talk collide. The emphasis on both roots and evolution continue to drive Team Ninja today by respecting their existing audience while seeking to appeal to a broader crowd.

EAT Studio met Team Ninja’s objective, taking one of the streamer’s most unique and distinct features, his hair, and transforming it into a piece of iconography. The identifiable piece now claims its own space across the various platforms where it’s applied and is an extension of Team Ninja, the essence of which Tyler was eager to authentically capture and convey.

“Working with Tyler was like watching his streams, but instead of talking about games, he was immersed in creating his new brand,” said Renata Amaral Morris, Founder & CEO of EAT. “Tyler and his manager Jessica were fun and professional, present and aware of what they wanted, while always appreciating our work and team. Team Ninja was a true dream client.”

The brand’s striking image remains true to Tyler’s genuine and intrepid character while leaving space for continued development. Typographically, it embodies the versatility many have come to recognize in Ninja’s character and career. The logotype, with its bold and varying stroke widths, proudly proclaims the Team Ninja brand while championing variety – two aspects that were also present within EAT.

“For this project, EAT’s team consisted of an international group of designers from 4+ different countries, two project managers, our CEO and account manager, Renata’” noted Gabriel Seibel, COO & Creative Director of EAT. “The professional and cultural diversity in the room brought a unique creative spark that led to so many exciting routes for NINJA’s brand.”

The unveiling took place across billboards and notable media appearances such as The Tonight Show With Jimmy Fallon, Good Morning America, and Nightline – and it doesn’t plan to stop there.

“EAT was a great partner to work with as they knew from the start that this project had to be something truly special,” said Team Ninja Manager, Jessica Belvins. “The new look transcends the gaming world that Team Ninja already dominates, and takes it to the next level.

About EAT Studio

EAT was founded in 2009 with little more than a 200 square foot office with no windows and some dumb jokes over Skype. This simple connection quickly blossomed into an unbreakable bond that evolved into a world-class creative studio. EAT now works with some of today’s most exciting startups and global brands at the intersection of art and expression.

Our team is designed for creativity. We’re an Immigrant-Owned company founded by Women and members of the LGBTQ+ community. With members residing around the world, we are perfectly positioned to tap into a wellspring of inspiration from international hubs of creativity. This access allows us to develop innovative brands that are relevant from a global perspective.

We’ve spent many years perfecting our brand development process and take pride in our client services. We live, breathe, and eat creative — and our passion for our work shows in the results we deliver. EAT has since designed for major corporations such as Amazon, Netflix, Adidas, Red Bull, Activision, Warner Brothers, NBC Universal, Samsung, and Twitch.

About Tyler “Ninja” Blevins

With more than 70 million fans worldwide on major digital networks, Tyler “Ninja” Blevins became a pop culture phenomenon in 2018, after he streamed on Twitch playing Fortnite alongside rappers Drake, Travis Scott, and Pittsburgh Steelers wide receiver Juju Smith-Schuster. Since then, he’s gone on to become the first creator to get an exclusive skin in both Fortnite and Raid: Shadow Legends, and was the first professional gamer to be featured on the cover of ESPN The Magazine.

Ninja has set his sights on Hollywood to tell stories for fans of gaming and internet culture. He can be seen making a cameo in 20th Century Studios’ Free Guy, starring Ryan Reynolds, and can be heard in Sony Pictures Animation’s Hotel Transylvania: Transformania. He is also the author of two graphic novels published by Ten Speed Press: Ninja: The Most Dangerous Game (2019) and Ninja: War for the Dominions (2021).

A noted philanthropist who has been active in his hometown community of Detroit as well as his new home in Chicago, Ninja was named one of TIME Magazine’s 100 Most Influential People of 2019, and is the announced sponsor of the Ninja Esports Lounge at the Matilda R. Wilson Boys & Girls Clubs location in Auburn Hills, Michigan. As a partner on Twitch, Ninja currently streams Fortnite, Halo, Lost Ark, Valorant, Apex Legends, League of Legends, and Final Fantasy XI Online.