Growing sustainability-driven brand, LIGA, has partnered with the Zoological Society of London (ZSL) to create its first licensed product collection.

The ZSL x LIGA collaboration is inspired by three species from ZSL’s conservation program – reticulated giraffes, Humboldt penguins and Asian elephants.

Featuring LIGA’s signature materials, the range consists of useful everyday homewares products such as cork and tile trivets, coasters and placemats alongside trays, printed mugs, tea towels, compostable dishcloths and memo boards.  LIGA sampled the range successfully at Autumn Fair with the full launch taking place at Spring Fair in February 2026. As with all London Zoo and ZSL partnerships, royalties contribute to ZSL’s conservation work.

LIGA products are affordable, innovative and inspired by the natural world they are committed to protect. Using organic cottons, recycled plastics, ceramics and ethically-sourced cork, LIGA work hard to use only eco-friendly materials for their own designed products. LIGA is a family business, selling to shops around the world. They are committed to meeting tough sustainability standards, verified by independent third parties.

Jennie Elderkin Founder of LIGA says “I am delighted with the range we have created with ZSL – it’s playful and appealing, whilst being respectful to the animals. The LIGA ethos is to only take what the planet is happy to give, and in return to give back. We are proud to be giving back with this project, supporting the conservation work of ZSL”.

ZSL is a science-driven conservation charity, working to protect and restore wildlife in the UK and over 80 countries worldwide. It’s zoos, London and Whipsnade are an important part of that work to restore wildlife through vital conservation, breeding programs and by inspiring a lifelong love of animals in the conservationists of tomorrow.

Abbie Taylor, ZSL’s Brand Licensing Manager, said, “For us at ZSL, it’s vital that our products reflect our mission to protect species and their habitats. Therefore, we are thrilled to be launching this range with LIGA, a brand that shares our values on sustainability and responsible design. Liga’s approach is centred on crafting beautiful, functional products using sustainable materials, so this collaboration is a great example of how we can bring nature into everyday living while encouraging more conscious consumer choices.”

Quote from Claire Potter, MD of Metrostar “It’s always exciting to launch a collection with a team which is passionate about what they do. The LIGA team have poured their hearts and souls into every aspect of this range and we are delighted to see it getting such a positive reaction from retailers”.