Ed Hardy and Machine Gun Kelly Launch Limited-Edition Collection at Complexcon
Tattoo-inspired streetwear brand joins forces with the multi-platinum artist to redefine nostalgia and culture
Los Angeles, LA — Streetwear label Ed Hardy has partnered with Machine Gun Kelly (MGK) to unveil a limited-edition apparel collection at ComplexCon in Las Vegas.
The collection blended Ed Hardy’s tattoo-inspired aesthetic with MGK’s signature “Lost Americana” vision — an homage to vintage street culture, music and youthful rebellion. The limited-edition line featured a full streetwear assortment of T-shirts, hats, bandanas, sweatsuits and more, manufactured by Revise Clothing Inc. ahead of MGK’s upcoming global “Lost Americana” tour.
Each piece reflects the dual identity of the collaboration: Ed Hardy’s bold graphic language meets MGK’s nostalgic storytelling — creating collectible garments rooted in music, attitude and youth culture
“Ed Hardy’s roots and Americana vibe was a perfect collaboration for my ‘Lost Americana’ album and what it represents. Having the opportunity to pull from their archival designs for this collaboration is a true full-circle moment,” Kelly said.
