established.inc, the global brand management and licensing powerhouse behind iconic brands like RCA, Thomson, Blaupunkt, and Schneider, has officially acquired Technicolor, the legendary brand synonymous with cinematic color innovation, visual effects, and creative technologies. This strategic acquisition significantly enhances established.inc’s already robust portfolio of over 20 global consumer technology and lifestyle brands.

Hall O’Donnell, CEO of established.inc, stated: “We’re genuinely excited to welcome Technicolor into our family. With its unmatched contribution to entertainment and innovation, it represents not just a historic brand, but a dynamic opportunity to drive value in both product and service categories. We’re excited to integrate Technicolor into our licensing ecosystem and open the next chapter of its story.”

While Technicolor’s reputation in cinema and digital storytelling is unrivaled, established.inc is evolving its own licensing model by incorporating service-based licensing for the first time.

Traditionally focused on product licensing, established.inc will now extend Technicolor’s reach into licensed services, leveraging the brand’s globally respected history in visual effects, motion graphics, and animation. This move positions Technicolor as a licensing opportunity not only for manufacturers and developers, but also for creative service providers in entertainment, media, and advertising.

This development follows established.inc’s recent expansion into the fashion and lifestyle space with the acquisition of four lifestyle brands. Now, the company is broadening the scope of its licensing operations, building a structure that enables not just products, but services to scale under the power of global brand IP.

The integration of Technicolor into established.inc’s licensing ecosystem will allow future licensees to benefit from a comprehensive support infrastructure. This includes global sourcing partnerships, capital introductions, marketing programs, quality oversight, innovation facilitation, and design execution — six foundational pillars that enable brands to scale rapidly and sustainably.

Claire Villeneuve, Managing Director of established.inc, emphasized: “We are designing Technicolor’s licensing journey for scale from day one. Our brand team is working closely with partners to position Technicolor as a high-interest opportunity for product developers, studios, creative agencies, and more. We believe in building ecosystems around IP, and Technicolor is a perfect fit for this next era.”

Effective immediately, licensing inquiries for Technicolor are open to both product and service-based operators.

About Technicolor
Founded in 1915, Technicolor revolutionized the entertainment world through its pioneering work in color film and creative technologies. Its name is synonymous with cinematic excellence, having shaped the visual identity of countless Hollywood masterpieces. Over the decades, the brand has become a standard-bearer in visual effects, media production, and animation. Now, under the stewardship of established.inc, Technicolor embarks on a new journey. From consumer electronics to creative services, the brand is being relaunched through global licensing initiatives, delivering innovation, artistic integrity, and business scalability across industries.

About established.inc
established.inc is a global brand management group that discovers, empowers, and scales the world’s most admired brands. With a portfolio of 20 consumer technology and lifestyle brands, including RCA, Thomson, Blaupunkt, Schneider, Saba, and lifestyle names like Badgley Mischka and Rachel Rachel Roy, the company is known for turning IP into performance. Headquartered in Houston, with offices in Silicon Valley, Miami, Paris, Luxembourg, Dubai, and Shenzhen, Established. offers a licensing ecosystem rooted in operational excellence: product ideation, capital support, quality control, global sourcing, design execution, and marketing strategy.