LONDON, U.K. – Event Merchandising, in collaboration with Hasbro, a leading toy and game company, has announced the November 2024 opening date for the first-ever permanent, standalone TRANSFORMERS and PEPPA PIG stores at Battersea Power Station in London, U.K. Celebrating their 40th and 20th anniversaries, respectively, TRANSFORMERS and PEPPA PIG are beloved global brands with fanbases that straddle generations and characters that have endeared themselves to millions.

The TRANSFORMERS store offers something for fans of all ages with the latest products and entertainment across films, comics, toys, and games. Featuring designated areas that represent the vast TRANSFORMERS universe, this will be one of the biggest destination stores for TRANSFORMERS in the U.K. and will display some of the most exciting products currently on the market, all under one roof.

Consumers will be taken through TRANSFORMERS’ 40-year history with nostalgic and bespoke features that show shoppers the store has been crafted with their entertainment and enjoyment in mind. With a full graffiti mural displaying the TRANSFORMERS robots and Battersea Power Station created by MurWalls, the store at Battersea will also feature an exclusive, limited-edition cover of Skybound Entertainment’s award-winning TRANSFORMERS comics.

The immersion continues as consumers walk through the store and have the opportunity to demo TRANSFORMERS video games and the TRANSFORMERS AR Trading Card game by Vanch Studios, introducing an innovative and exciting AR element to the traditional collectible card games. TRANSFORMERS at Battersea Power Station will feature the latest collectible figurines from Hasbro and live demonstrations of Robosen TRANSFORMERS Series robots, with voice-activated transformations at the customer’s commands. In addition, there are several photo opps available, from statues to retro packaging and an Autobot faction display suspended in the air above the store floor, comprised of hundreds of TRANSFORMERS pieces.

The store also features several graphic choices and classic designs that pay tribute to the TRANSFORMERS franchise for consumers to enjoy. From film content via the soon-to-be-released, TRANSFORMERS ONE, to figurine collections – this store is one families will want to ‘Roll Out’ to!

Adjacent to the TRANSFORMERS store, Battersea Power Station boldly invites consumers into the world of PEPPA PIG! Every corner of the PEPPA PIG store is designed to bring to life Peppa’s world from the beloved animated preschool television series.

This store has been thoughtfully curated to bring the best of Peppa’s world onto the shelves, from clothing and accessories to imagination and play, all under one roof! Customers will be able to shop across a broad range of stunning British brand collaborations including Emma Bridgewater, Trotters London, and Hummingbird Bakery, as well as Trunki with its playful ride-along suitcase.

Located in one of the world’s most iconic cities and PEPPA’s home market, the PEPPA PIG store will offer an exclusive range of London themed products, including the introduction of Battersea Power Station in Peppa’s world. A bespoke edition of Penguin Publishing’s Peppa Goes to London story book has been updated and refreshed to include Battersea, as well as featuring the character of the King for the first time in any PEPPA PIG product.

Alongside one of the best arrays of PEPPA PIG products in the U.K., the store will include interactive elements such as opportunities to sit in the driver’s seat of our Ty plush London bus, be photographed against the backdrop of  Battersea Power Station, brought to life in the style of Peppa’s world, jump around on the pretend muddy puddles, or play and learn with the many PEPPA PIG toys and games to be found dotted around. A soft play seating area allows for time to chill, read a book, or watch what’s happening on the Peppa stage, where episodes of the Peppa Pig series will play throughout the day on a giant screen.

But best of all, the PEPPA PIG store will feature daily meet-and-greet appearances with Peppa herself, where a hug and a photo are just part of the fun of an oinktastic family day out at Battersea Power Station!

The TRANSFORMERS and PEPPA PIG stores will open in November 2024 at Battersea Power Station (Circus Rd W, Nine Elms, London SW11 8DD, United Kingdom). More details will be announced soon.

About Hasbro
Hasbro is a leading toy and game company whose mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. Hasbro delivers play experiences for fans of all ages around the world, through toys, games, licensed consumer products, digital games and services, location-based entertainment, film, TV, and more. With a portfolio of over 1,800 iconic brands including MAGIC: THE GATHERING, DUNGEONS & DRAGONS, Hasbro Gaming, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands, Hasbro brings fans together wherever they are, from tabletop to screen.

Hasbro is guided by our Purpose to create joy and community for all people around the world, one game, one toy, one story at a time. For more than a decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media, one of the World’s Most Ethical Companies by Ethisphere Institute and one of the 50 Most Community-Minded Companies in the U.S. by the Civic 50. For more information, visit https://corporate.hasbro.com or @Hasbro on LinkedIn. © 2024 Hasbro, Inc. All Rights Reserved.

About TRANSFORMERS
The TRANSFORMERS brand is a global powerhouse franchise with millions of fans around the world. Since 1984, the battle between the Autobots and Decepticons has come to life in movies, TV shows, comic books, innovative toys, and digital media, bringing incredible “MORE THAN MEETS THE EYE” experiences to fans of all ages. The brand’s enduring connection is made possible by its rich storytelling and characters: the heroic Autobots who seek to protect all life, and the evil Decepticons who seek to conquer the universe. The TRANSFORMERS brand is a Hasbro franchise.

About PEPPA PIG
PEPPA PIG is a British preschool animated television series that has been airing for 20 years, across ten seasons in over 180 territories as of 2024. The series follows Peppa Pig, a cheeky little piggy who lives with her family – younger brother George, Mummy Pig and Daddy Pig – as well as her diverse community of friends. Globally successful, the brand connects with consumers across every touchpoint, from TV to theme parks to retail. As a lifelong friend, Peppa Pig encourages kids to jump in together and explore the world around them, while giving kids the confidence to treat every first step as a new adventure, from the everyday to the epic.