Vivid have signed master toy rights for preschool sensation Everything’s Rosie, the top rated Cbeebies hit girls series from V&S Entertainment. Vivid’s Rosie toy range will delight and entertain the huge Rosie fanbase, incorporating unique interactivity and play elements from the TV Series, with Feature Plush, interactive and musical toys and push along vehicles. Other products in the Rosie toy line will include jigsaws in a box, selected games and collectables.

Vivid plan to reveal the range to retail customers and international partners at previews and Olympia for July launch 2011. The range will incorporate suggested retail price points from £4.99 to £29.99 and will be supported by TV advertising, PR and viral marketing .
“The colourful cast, rich storytelling and a truly lovable lead character in Rosie, have already captured a loyal and rapidly growing preschool audience and the licensors have already seen a pent up demand building for toys as requests from parents flow in daily” states Emma Sherski, Marketing and Licensing Director. “ By the time we launch the toy line next summer there will be a sizeable ready-made market for products and we anticipate Everything’s Rosie establishing itself as a top three girls preschool line within the first year as some of the competitor licenses continue to decline”.

Newly appointed V&S Director Of Licensing, Julie Quirke Says: Everything’s Rosie is proving a phenomenon with her rapidly growing fanbase on Cbeebies testament to her popularity as a positive, bright and inspiring role model for 3+ preschoolers. The M&L programme is fast gathering pace and the response from Licensees has been incredible, with deals closing now across numerous categories. We will be working with licensees of the highest calibre to create quality products for the long term that resonate with the high level production values of the TV series. We are delighted to have signed Vivid as Master Toy and know their commitment to launching our first Rosie toy range in 2011 will satisfy the enormous consumer demand for this unique preschool property.
For Licensing enquiries please contact Julie Quirke at V&S Entertainment
Tel: 01494 837881 / julieq@vandsent.com
Notes to Editors
Everything’s Rosie is a 52 x 11 minute HD CGI animated series for 3-6 year olds, featuring highly crafted storylines and a bold, vibrant colour palette.
Rosie and her cast of colourful friends are positive, bright and inspiring role models for 3+ preschoolers, bringing fun, laughter, discovery and timeless life lessons to a fast growing fanbase.
Everything’s Rosie has been an immediate ratings success since 3rd May launch on Cbeebies.
Everything’s Rosie is the new kid on the block and the international response across broadcast, publishing and licensing has been phenomenal. The Licensing programme is fast developing with offers incoming from global licensees across key categories including toy and publishing. There will be announcement on M&L in coming weeks.
Everything’s Rosie has been produced with the support of the MEDIA Programme of the European Union.
V&S Entertainment Ltd is an independent children’s TV production and distribution company based in Buckinghamshire. The company produces, co-produces, acquires and distributes children’s programming throughout the world.
In addition to its own production Everything’s Rosie, V&Ss catalogue includes titles such as Blanche (26 x 6′) and Ebb & Flo (26 x 5′), both of which are European productions produced in association with V&S Entertainment.
Other titles include cult classic Batfink (100 x 5′), crime-fighting comedy Sergeant Stripes (26 x 10′) and the quintessentially English stop-motion CBeebies series, Summerton Mill (26 x 5′). V&S is currently working on a pilot for another British favourite, Fred Basset (52 x 3′).
www.vandsent.com
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