Evolution to Represent McLaren’s Tooned
Thursday, 23 January 2014 — Evolution, the full service brand management and licensing agency, is delighted to announce a new agreement with McLaren Group for the global representation rights to the CG animated TV series; Tooned.
Airing on Sky Sports F1 before the start of Formula 1 races, this hilarious show about life at McLaren’s HQ is now entering its third series. The most recent series featured a cast of past and present drivers, including World Champions, Emerson Fittipaldi, Alain Prost, Mika Hakkinen and Jenson Button, who all voiced their own characters as well as Tom Hunt, the eldest son of James Hunt voicing his father, Bruno Senna, the nephew of Ayrton Senna voicing his uncle, and the acclaimed British Actor and comedian Alexander Armstrong as “M”.
McLaren Animation, which is a joint venture launched in partnership with the Oscar-winning visual effects and animation studio Framestore, is structured under the corporate canopy of the McLaren Group, alongside McLaren Marketing, a company that has consistently broken new ground since its formation in 1987.
“Evolution are delighted to be working with McLaren on their hugely innovative, entertaining and high quality show Tooned.” said Dave Collins, CEO Evolution Europe, “We believe that Tooned creates a fun way for children to access the world’s leading motorsport company. A combination of McLaren’s expertise, Framestore’s creative vision and Evolution’s ability to take a brand from screen to shelf is a winning formula”
John Allert, Group Brand Director at McLaren added, “After the overwhelming response to the last series of Tooned which celebrated McLaren’s 50th anniversary and featured a host of charismatic World Champion characters, we are looking forward to working on the third series with Framestore and partnering with Evolution to apply Tooned to appropriate and fun children’s products”
For Licensing & Press enquiries please contact:
Natasha Dyson – VP Licensing
T: +44 (0) 203598 2850
220 Queenstown Road
London SW8 4LP
Evolution is a brand management agency incorporating both licensing & creative divisions. Our creative approach to licensing ensures that we deliver successful, innovative and eye catching programmes that appeal to partners, retailers and consumers alike. We build brand USP in partnership with the licensor, extending the brand and continuing the story at retail through products and with the consumer through promotions and experiential programmes.
About McLaren Group
The McLaren Group is an organisation with one goal: to win. It is perhaps best known for its successful and iconic McLaren Mercedes Formula 1 cars, but it is more than just a racing team. Guided by the vision of its Chairman and Group CEO, Ron Dennis who is one of the UK’s most dynamic entrepreneurs, the McLaren Group encompasses an exciting range of ultra-high-technology businesses including McLaren Racing, McLaren Applied Technologies, McLaren Electronic Systems, as well as McLaren Marketing.