Jordan Schlachter, ex-National Basketball Players Association, joins the new XFL football league as Chief Marketing and Commercial Officer… Jamie Gutfreund, formerly digital advertising agency Wunderman Thompson, named Chief Experience Officer at Hasbro, new post that reports to President John Frascotti… Former Classic Media Co-President and Founder Eric Ellenbogen hired as Senior Advisor through December at DHX Media with charge of strategic planning and business development… Colin Robinson advances to National Retail Sales Manager at Cryptozoic Entertainment from National Sales Coordinator… Trends International Licensing Mgr. Paul Beck advances to Senior Licensing Manager… Kate Price, ex-Hachette, joins Roald Dahl Story Co. as Head of Books effective May 7.