Exhart Slingshots into Angry Birds Garden Decor
CHATSWORTH, CA – Garden décor manufacturer, Exhart, has joined the Rovio family developing a full line of Angry Birds garden stakes, chimes, statuary, accessories and lighting.
Product is scheduled to be available Spring 2013 across all channels.
“We are excited to join the ever-growing Rovio family,” Michael Weiser, Executive Vice President, Sales and Marketing, said. “Birds have been a great category within our product line and these colorful and popular birds will be some of our best sellers.”
“Exhart will be a great addition to the Rovio family, and we think our fans will get a kick out of these fun Angry Birds garden products,” said Ville Heijari, an avid gardener and Rovio’s VP of Franchise Development.
The deal was brokered by Brand Central.
Family owned and operated, Exhart is a leader in the Outdoor Living and Décor category with customers ranging from independents to major retailers across North America. Exhart has over 300 products varying from garden stakes, statuary and lighting with popular brands such as their WindyWings and GeekyBeek lines.
Rovio is an industry-changing entertainment media company based in Finland, and the creator of the globally successful Angry Birds franchise. Angry Birds, a casual puzzle game, became an international phenomenon within a year of release, and is now the number one paid app of all time. Following this success in mobile gaming, Angry Birds has expanded rapidly in entertainment, publishing, and licensing to become a beloved international brand.