New York, NY — Fashion designer Isaac Mizrahi is launching a brand new collaboration with Crayola, “Isaac Mizrahi Loves Crayola,” for back-to-school season. The merchandise is designed to inspire and bring joy to both children and adults alike, infusing a burst of color into the day-to-day of all those who shop the collection.  The collection will launch exclusively at Saks Fifth Avenue stores and on Saks.com, and will be available at other select retailers later this season.

“My lifelong love for color prompted a new and exciting collaboration with my friends at Crayola. The range of colors inside a box of Crayola crayons represents a world of possibilities so it was an absolute pleasure to design a collection inspired by Crayola.” – Isaac Mizrahi

Isaac and Crayola partnered with various product experts to create this bright and playful collection. The collection includes children’s apparel in partnership with Sovereign Code; backpacks, lunch totes and art-folios, in collaboration with STATE bags; as well as hosiery and footwear. The “Isaac Mizrahi Loves Crayola” collaboration will also be made specially available on QVC as part of the highly successful IsaacMizrahiLive! brand, including coordinating women’s watches and tote bags.

“Crayola has inspired artistic creativity in children for more than 100 years,” said Warren Schorr, Vice President of Business Development & Global Licensing, Crayola. “We are thrilled to collaborate with world renowned designer Isaac Mizrahi, to bring eye-catching and colorful products to consumers.”

About Isaac Mizrahi
Isaac Mizrahi has been a leader in the fashion industry for 30 years.  The Isaac Mizrahi brand represents classic iconic American fashion and celebrates timeless, cosmopolitan, style. Isaac Mizrahi launched his eponymous label in 1987 to critical acclaim, later earning four CFDA Awards from the Council of Fashion Designers of America, including one for the groundbreaking documentary “Unzipped.” He is also revered as a leading force in the democratization of fashion. Today, Isaac Mizrahi’s designs continue to feature refined silhouettes in exuberant color and pattern, created with his signature joie de vivre.

About Xcel Brands

Xcel Brands, Inc. (NASDAQ:XELB) is a media and consumer products company engaged in the design, production, marketing, wholesale, and direct-to-consumer sales of branded apparel, footwear, accessories, jewelry, home goods and other consumer products, and the acquisition of dynamic consumer lifestyle brands. The company has sold in excess of $3BB US in retail sales through live streaming on TV. Xcel was founded by Robert W. D’Loren in 2011 with a vision to reimagine shopping, entertainment, and social media as one. Xcel owns the Isaac Mizrahi, Judith Ripka, Halston, and C. Wonder brands, and it owns and manages the Longaberger brand through its controlling interest in Longaberger Licensing LLC, pioneering a ubiquitous sales strategy which includes the promotion and sale of products under its brands through interactive television, brick-and-mortar retail, e-commerce and peer to peer channels. Headquartered in New York City, Xcel Brands is led by an executive team with significant livestream production, merchandising, design, production, marketing, retailing, and licensing experience, and a proven track record of success in elevating branded consumer products companies. With an experienced team of professionals focused on design, production, and digital marketing, Xcel maintains control of product quality and promotion across all of its product categories and distribution channels. Xcel differentiates by design. www.xcelbrands.com 

About Crayola: Crayola LLC, based in Easton, Pa. and a subsidiary of Hallmark Cards, Incorporated, is the worldwide leader in children’s creative expression products. Known for the iconic Crayola crayon first introduced in 1903, the Crayola brand has grown into a portfolio of innovative art tools, crafting activities and creativity toys that offer children innovative new ways to use color to create everything imaginable.  Consumers can find the wide array of Crayola products in the “Crayola Aisle” at all major retailers, Crayola.com and www.facebook.com/crayola.

For further information please contact:

Kreshnik Kastrati, Marketing Creative Director

kkastrati@xcelbrands.com