London,  UK — Universal Products & Experiences (UP&E) marked the next chapter of Felix the Cat with an exclusive brand event in Soho, London.

Hosted at Phonica Records, the event brought together brands, fashion insiders and cultural tastemakers to spotlight Felix. It marked a new era for Felix, blending the animation character’s classic charm with contemporary edge and creative partnerships that look firmly towards the future.

The launch party captured the spirit of Felix  in blending DJ sets and vinyl culture with bold graphics and a crowd that mixed fashion buyers, creatives, and skate culture insiders. The event transformed the record store into an immersive hub of urban cool, setting the tone for Felix’s return as a brand that crosses lifestyle, music and art.

The event supports UP&E’s broader strategy to reinvigorate its portfolio of classics from within the Universal Vault. By blending legacy with contemporary culture, the licensor is creating fresh opportunities for partners and licensees to connect with Millennial and Gen Z audiences across fashion, lifestyle, and beyond.