Hunter Price International has revealed a first look at some of the products from its debut collection, following its newly announced partnership with the LEGO Group.

With the first phase of products arriving in retail this month, Hunter Price is bringing the iconic LEGO® brand to life through all-new stationery, arts & crafts and creative play collections, across multiple territories including Europe (including the UK), Australia and New Zealand.

Developed by the creative team at the Consumer Product Playhouse, the ranges form part of a clear three-strand product strategy, designed to encourage fans to colour, create and build together, reflecting the LEGO Group’s core values around creativity, imagination and playful collaboration.

The first product phase focuses on colouring-led creativity, with the launch of the “Let’s Colour Together” series. The collection features engaging colouring and sticker books designed to inspire imaginative play while allowing young fans to interact with their favourite LEGO themes and characters. The first series of books and activities will continue to grow and evolve as the partnership with LEGO expands.

Colouring continues to be a strong trend within children’s creative play, offering a balance of mindful activity, self-expression and screen-free entertainment. By combining this popular creative format with the instantly recognisable LEGO brand, Hunter Price aims to deliver products that encourage children to explore creativity in an accessible and engaging way.

Alongside the colouring-led range, the first phase will also introduce a selection of back-to-school essentials, including notebooks, pens, pencil cases and journals, bringing LEGO creativity into the classroom.

While the debut collections centre on colouring and creative expression, future phases will expand the concept further through “Let’s Create Together” and “Let’s Build Together” ranges.

These upcoming collections will lean more into hands-on making and crafting construction, featuring engaging activity sets, arts and crafts kits and creative supplies designed to inspire collaborative play.

Speaking about the first product unveil, Allana Holmes, commercial director at Hunter Price International, said: “We’re really excited to share this first look from our new LEGO collections. It felt right kick start the journey with a focus on core colouring, to build the solid foundations around classic creativity. It then leans in perfectly into our create and build phases. There’s so much to come!”

For more information on the upcoming LEGO stationery, arts & crafts and creative play collections from Hunter Price International, please email home@hunterprice.co.uk or reach out to your national account manager.