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First Tranche of Speakers Confirmed for Inaugural Licensing for Retail Conference as 140 Retailers Sign Up

  • Blues Group, English Heritage, MetaGallery, The Point.1888, Retail Week, Outerstuff and beforeSTORES confirmed to speak
  • Licensing for Retail: Planning for the Future, 19 April 2023 at Convene, London
  • Registration open.

9 March 2023 The team behind Brand Licensing Europe (BLE) has announced the first tranche of licensing and retail experts speaking at the inaugural Licensing for Retail conference on 19 April at Convene in London.

Organised in partnership with industry trade association Licensing International, the new retail event has already attracted sign-ups from almost 140 retailers. This year’s BLE Retail Mentoring Programme delegates will be out in force, including delegates from Asda, Claire’s, FatFace, HMV, New Look, John Lewis, Very Group, Tesco, and Morrisons.

Four themes define the agenda:

  • Setting the Scene – The power of brands at retail
  • Licensing and You – How brand licensing is so much more than ‘brand slap’
  • The Future – How will brands be represented at retail in 5-10 years?
  • Coming Together – Licensors, Licensees, and Retailers

Licensing for Retail speakers include:

  • Consumer Trends panel: Retail Week editor in chief Charlotte Hardie and guests

“Covid, the cost of living crisis, rising inflation, increased choice and customisation offered by technology – these are just some of the trends impacting shifting consumer spending in recent times,” said Charlotte Hardie.

“Never has there been a better time or a greater need for retail to find a point of differentiation. I’m looking forward to discussing how licensing can help solve many of the challenges facing retail at April’s Licensing for Retail conference.”

  • Brands with Purpose: how successful licensing is so much more than brand slap
    • Kingston Myles, head of commercial development, English Heritage
  • Licensing Chose Me panel session:
    • Ruth Golightly, design, sales &licensing director, Blues Group
    • Harris McQueen, sales & marketing director EME, Outerstuff
    • Chaired by Will Stewart, founder & MD, The Point.1888

Ruth Golightly:“I contacted Laura about being involved in Licensing for Retail because I love being immersed in this industry. I also have a passion for coaching, and I want to share experience I have that may help and support people who are new to, or not so familiar with, licensing. I love helping people think differently and connecting with new faces.”

Will Stewart: “I’m looking forward to Licensing for Retail because I honestly believe licensing can solve all the problems that buyers have.  Driving traffic into stores, creating noise and a competitive advantage, driving margin, and helping reduce costs of running a retail outlet.  Ever since I crossed to the light side, I’ve been determined to help build understanding in retail for what licensing can deliver.  This event will be huge in that endeavour.”

  • How will we shop in 10 years’ time?
    • Warren Parker Mills, CEO, beforeSTORES and CEO Fashion Metaverse Club
    • Russ Singler, founder, MetaGallery

Licensing for Retail has two ‘sponsored sizzle’ slots remaining. These are the only sponsored content on the agenda. Interested brands can email Laura Freedman-Dagg, or Steve Manners (smanners@licensing.org)

Award-winning licensing agent Caroline Mickler will be using her slot to speed pitch six excellent brands: The Beatles, Toxic Waste Hazardously Sour Candy, Horrid Henry, Molang, The Masked Singer and several Stanley Kubrick movies.

She said: “BLE and Licensing International have put together a very impressive event with important attendees. It offers us an exceptional opportunity to present our wide-ranging brands to retailers in an environment where we can discuss how best to create a compelling offering for the consumer.”

A limited number of free tickets are available to vetted retailers. Non-retailers (licensees, licensors, brand owners, agents, and service providers) can purchase tickets. Booking is now open online and discounts are available to Licensing International members.

Licensing for Retail: Planning for the Future

9:00 – 10:10 Registration and networking

Tea, coffee, mingle

9:30 – 10:10 Breakfast Briefing *Retail Mentoring Programme delegates only*

 

10:10 – 10:20  Welcome and setting the scene for the day

·       Steve Manners, UK MD, Licensing International

·       Laura Freedman-Dagg, Head of Retail, Informa Markets

10:20 – 10:30 Brand Sizzle: Caroline Mickler
The Beatles, Toxic Waste Hazardously Sour Candy, Horrid Henry, Molang, The Masked Singer and several Stanley Kubrick movies.
 

Setting the Scene

10:30 – 11:00

 

 Brand Licensing: State of the Nation 

A look at emerging trends for 2024 and beyond.

·       Ben Roberts, EMEA Content Director, License Global

11:00 – 11:30

 

Consumer Focus panel
An examination of shifting consumer habits and how brand licensing can be part of the solution to many of the challenges retail is facing.·       Retail Week and guests
 

11:30 – 11:40

 

 Brand Sizzle 2
Get to know a brand in 10 minutes. One of three speedy brand pitches designed to inspire your next potential partnership.

 

Break and networking

12:00 – 13:00 Keynote – to be announced
 

Lunch and networking

14:00 – 14:10  Brand Sizzle 3
Get to know a brand in 10 minutes. One of three speedy brand pitches designed to inspire your next potential partnership.
 

Licensing and You

14:10 – 14:45 Brands with Purpose: how successful licensing is so much more than ‘brand slap’
A showcase of brand licensing as a force for good.·       Kingston Myles, head of commercial development, English Heritage
 

14:45 – 15:30

 

 

Licensing Chose Me… 

A panel discussion between leaders from the world of licensing and retail on how they got to where they are today and the qualities that will set you apart in this dynamic industry. Followed by facilitated networking with the speakers.

·       Ruth Golightly, Blues Group design, sales &licensing director

·       Harris McQueen, sales & marketing director EME, Outerstuff

·       Chair: Will Stewart, founder & MD, The Point.1888

 

Break and networking 

The Future

 

16:00 – 16:45 Beyond Online vs Physical Experience. How Will We Shop in 10 Years’ Time?
An interactive presentation centred on the opportunity to engage with fans in an immersive and personalised way.·       Warren Parker Mills, CEO, beforeSTORES and CEO Fashion Metaverse Club·       Russ Singler, founder, MetaGallery
 

Coming Together

 

17:00 – 17:45

 

PANEL DEBATE – By the Industry for the Industry

A chance to hear from licensing industry leaders on the issues affecting us right now and their predictions for the future.

Followed by a Q&A.

 

Networking drinks until 19:45

For media information:
Charlie Le Rougetel at BIGTOP
charlie@bigtop-pr.co.uk
07736 330676

About Global Licensing Group
The Global Licensing Group at Informa Markets is the licensing industry’s leading tradeshow organizer and media partner. Its mission is to provide licensing opportunities around the world by bringing brands and products together. The following events and information products are produced for the licensing industry by the Global Licensing Group at Informa Markets: Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai, The Licensing Leadership Summit, License Global magazine, License Global Daily E-News and The Licensing Mixtape podcast. Global Licensing Group events are sponsored by Licensing International.

About Licensing International
Licensing International is the leading trade organization for the global licensing industry. Licensing International’s mission is to foster the growth and expansion of licensing around the world, raise the level of professionalism for licensing practitioners, and create greater awareness of the benefits of licensing to the business community at large. Founded in 1985, Licensing International members in over 40 countries enjoy access to an array of benefits, including extensive educational programming and worldwide networking events. Visit LicensingInternational.org for more information and to utilize licensing’s definitive online resource.

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