New York, NY (April 11, 2012) Forbes Media LLC today announced that it has appointed Leveraged Marketing Corporation of America (LMCA) as its trademark licensing representative.
The agreement with LMCA supports Forbes’ growing global initiatives to extend the Forbes brand to new product categories and geographic markets. LMCA will work closely with Forbes to identify, evaluate and manage licensing opportunities around the world.
“Our licensing initiative is aligned with our overall goal to focus on new brand extensions, business development partnerships and new business models,” said Michael Perlis, Forbes’ president and chief executive officer, “as we continue to deliver the quality of the world’s most celebrated financial publishing brand to our readers and enhance our company’s position as the leading voice of the global business community.”
“LMCA is a long-time leader in corporate trademark licensing, and their experienced senior team and global reach will help us execute this component of our strategy,” said Mike Federle, chief operating officer of Forbes. “We believe there are many untapped business opportunities to use the Forbes brand to build value with licensing partners,” Federle said.
“Forbes is one of the largest and most trusted business media brands in the world,” said Allan Feldman, president and CEO of LMCA. “LMCA is very excited to be working with Forbes. We
believe some of the most successful and innovative companies in the world will be interested in partnering with them. With their existing reach of over 40 million business people across print, digital, TV and mobile assets each month, this is a very logical step for Forbes.”
Forbes Media
Forbes Media encompasses Forbes and Forbes.com (www.forbes.com), the leading business site on the Web that reaches on average 30 million people monthly. The company publishes Forbes and Forbes Asia, which together reach a worldwide audience of more than 6 million readers. It also publishes ForbesLife magazine, in addition to licensee editions in Africa, Argentina, Bulgaria, China, Croatia, Czech Republic, Estonia, Georgia, India, Indonesia, Israel, Kazakhstan, Korea, Latvia, Middle East, Poland, Romania, Russia, Slovakia, Turkey, and Ukraine.
Other Forbes Media Web sites are ForbesWoman.com; RealClearPolitics.com; RealClearMarkets.com; RealClearSports.com and RealClearWorld.com. Together withForbes.com, these sites reach on average 36 million business decision makers each month.
Steve Forbes serves as Chairman and Editor in Chief. Mike Perlis is President and Chief Executive Officer. Lewis D’Vorkin is Chief Product Officer. Meredith Kopit Levien is Chief Revenue Officer.
About LMCA
LMCA specializes in building brand extension licensing programs. Clients served consist of US and multinational consumer, commercial and not-for-profit organizations, including Agfa,
American Dental Association, Arm & Hammer, AT&T (International), Black Flag, Car and Driver, Easter Seals, Eastman Kodak, Eddie Bauer, Frigidaire, Heifer, Mack Trucks, Melitta, Mensa, Metropolitan Home, New York Philharmonic, Pepsi (China), Playtex, Red Wing, Road & Track, Roto-Rooter, San Diego Zoo, Snuggle, Tempur-Pedic, The “21” Club, Winchester, Westinghouse and others.
The firm is a 25 year old pioneer in strategic brand extension licensing and has engineered over 400 license agreements. LMCA’s work ranges from program conceptualization through full development and implementation. The firm also owns ProdigyWorks, which provides clients with ideation services by tapping into the brain-power of the top IQ’s in the world. LMCA has offices in New York, Atlanta, Boston, St. Louis and Shanghai, and has international experience in more than 100 foreign countries.
Contact: Debbie Weathers, dweathers@forbes.com, 212-366-8848