Los Angeles, CA — Leading fashion retailer Forever 21 is partnering with iconic and uplifting brand Precious Moments for a heartfelt capsule collection just in time for the holidays. The brands are coming together to bring joy to
customers by highlighting good memories, positivity , and the enduring power of friendship.

The capsule collection begins retailing at $12.99, and features hoodies, joggers, long sleeve tops, mesh tops, crushed velvet t-shirts, and more, donning Precious Moments signature designs and soft color palette.

“The collection is a sought-after throwback to the ‘90s,” notes Joanna Choo, Global Creative Marketing Director at Forever 21. “We wanted to channel the spirit of comfort and joy from our childhood as we continue to a trudge through these uncertain times,
and I can’t think of a better brand to encapsulate that warmth and nostalgia than Precious Moments.”

“Precious Moments reminds people to treasure the people and moments that matter in their lives, so this new collection serves not only as a nostalgic reminder of years past but also provides a positive and encouraging message for the future,” says Shehnaz Safiuddin, Vice President, Product and Marketing for Precious Moments, Inc. To best showcase the cozy and stylish aesthetics of the new assortment, Forever 21 worked with a diverse group of models, including stylist Gleveen Octavia, actress Ashley
Conway, influencer Juliet Sullivan, and dancer Amanda LaCount. Customers can shop the capsule at Forever21.com/PreciousMoments .

About Forever 21

Forever 21, Inc., headquartered in Los Angeles, California, is a fashion retailer of women’s, men’s and kids clothing and accessories and is known for offering the hottest, most current fashion trends at a great value to consumers. This model operates by
keeping the store exciting with new merchandise brought in daily. Founded in 1984, Forever 21 operates more than 550 stores in 27 countries around the world. For more information, visit forever21.com . Follow Forever 21 on Instagram , Facebook and Twitter .
For more information, visit forever21.com . Follow Forever 21 on Instagram , Facebook and Twitter .

About Precious Moments, Inc.
Precious Moments, Inc., headquartered in Carthage, Missouri, is the licensing division of Precious Moments Family of Companies. During its over 40-year history, Precious Moments has grown to become the cherished brand for life’s memorable moments.
Precious Moments licenses its brand to well-known consumer products companies. Precious Moments items are available worldwide in gift, specialty, mass market, chain drug, department stores, Christian bookstores, and through online retailers.