
France Licensing Day Opens Event Planner to Facilitate Key Connections in French Market
he Third Annual France Licensing Day & Licensing International Awards today opens its Event Planner for the upcoming annual showcase, taking place July 1st at The Cité Internationale Universitaire de Paris. The digital platform boasts features for discovery and access to search for specific brands and intellectual property (IP) to find companies and individuals to book meetings, creating the most return for the on-site experience.
Facilitating more than 575 meetings last year, the Event Planner enables exhibiting companies and attendees to schedule key conversations with potential business partners. In the platform, visitors gain immediate access to the exhibitor directory and can start booking meetings before schedules fill up.
Confirmed attendees signed up for France Licensing Day include flunch, Smoby toys, Carrefour, Leclerc, Le Grande Recre, Undiz, La Plume Dorée, Fnac Darty, Le Bon Marché, Danone, Burger King, Petit Bateau and more.
“We are witnessing the growing significance of this dynamic marketplace as France continues to be a powerhouse for licensing opportunities, bringing together iconic brands and characters under one roof,” shares Anna Clarke, Senior Vice President of the Global Licensing Group at Informa Markets. “The Event Planner has revolutionized how these connections are made, ensuring maximum efficiency and return on investment for all participants. France Licensing Day offers a critical date in the calendar for the French market to connect ahead of Brand Licensing Europe, which takes place in October.”
“From animation, publishing, sports, heritage brands, cultural institutions and iconic characters, there are a wide array of opportunities for visitors at France Licensing Day & Licensing International Awards to connect with sought-after brands. With the support of the Event Platform, the community can strategically engage with one another and come prepared to make new connections and relationships that will drive businesses forward in this competitive environment,” remarks Laurent Taieb and Florence Ayem, Co-Presidents of Licensing International France. “The dynamic business connections made during France Licensing Day contribute to inspired creativity and producing licensing deals that spark the next collections of beloved products.”
Companies signed on to exhibit include Paramount, Netflix, Warner Bros, Mattel, Universal, Bandai Namco, Sanrio, Michelin, Crunchyroll and many others, all listed in the Event Planner and available to connect.
Following France Licensing Day, the Licensing International Awards will take place in the evening, gathering the French market to recognize the best licensed products and collaborations from the previous year.
Visitors are encouraged to register early to leverage the platform in advance of the event to schedule meetings with brands of interest. To gain access to the Event Planner, you must be registered for Licensing Expo. Visit www.FranceLicensingDay.com to sign up to attend and receive access to the platform.
France Licensing Day is free to attend; register for tickets to the Licensing International Awards by visiting www.FranceLicensingDay.com.