Geiselgasteig – Bavaria Media Licensing (BML) has initiated a licensing partnership for the Frida Kahlo™ brand between the e-commerce platform Spreadshirt and Fanatics, a global leader in licensed merchandise and DFB partner. In celebration of the UEFA Women’s EURO 2025 this July, Spreadshirt will offer exclusive fan merchandise for the German Football Association’s (DFB) Women’s National Team.

The exclusive collection includes items such as sports shirts, T-shirts, leggings, hoodies, mugs, water bottles, bags, caps, and various lifestyle accessories. All products bear the claim “We are all Frida”.

Frida Kahlo, the celebrated Mexican artist, continues to embody strength, determination, and positive energy. Values mirrored by the DFB Women’s National Team. These athletes are not only elite performers on the field, but also empowering role models for girls and women across generations. The new collection targets not only DFB fans and admirers of Frida Kahlo, but anyone seeking to creatively express their unique identity.

Luisa Kleinschmidt, Senior Sales Manager, BML: “By uniting the DFB Women’s Team, Frida Kahlo™ and our partner Spreadshirt, we’ve launched a truly standout collaboration – a fusion of art and sport celebrating diversity, creativity, and empowerment. Inspired by Frida Kahlo’s vibrant, iconic persona, the collection demonstrates how surprising and expressive the world of brands and licensing can be. Our message is clear: We are all Frida – a call for unity, courage and self-expression. We’re confident this claim will resonate with many, and of course, we’re cheering on our DFB Women’s National Team this summer!”

Dr. Armand Farsi, General Manager Germany, Fanatics: „We are delighted to work with the team at BML, the Frida Kahlo™ brand and Spreadshirt, to produce an iconic collection ahead of this year’s competition. We are always working with our partners to look at new collaborations, products and designs that will offer DFB fans the best selection of merchandise available.”

Markus Grindel, Director Licensing, Spreadshirt: “Frida Kahlo and the DFB Women’s Team – what a perfect pairing for a modern licensing partnership. Both represent strength, authenticity and the courage to break new ground. With this collection, we aim to fuse athleticism with artistry and show how powerful individuality and team spirit can be. We’re proud to partner with Bavaria Media Licensing and the Frida Kahlo™ brand to deliver a compelling message for UEFA Women’s EURO 2025.”

Beatriz Alvarado, Head of International Affairs, Frida Kahlo Corporation: „Frida Kahlo has always stood for more than art, her legacy reminds us that beauty can grow from struggle, and strength can wear a thousand colors. To see that spirit reflected in the DFB Women’s National Team is deeply moving. These athletes embody courage, unity, and the joy of being boldly, brilliantly yourself. This collaboration becomes a heartfelt invitation to the world: to celebrate who we are, to stand tall in our uniqueness, and to proudly say: We are all Frida.“

About Bavaria Media Licensing
Bavaria Media Licensing (BML) has been operating since 1983 with extensive experience in the field of children’s, entertainment, celebrity and lifestyle brands and is one of the most renowned and successful licensing agencies in Germany. As the full-service agency of Bavaria Media GmbH, a 100% subsidiary of Bavaria Film GmbH, BML not only offers its rights holders and licensees the complete range of services in the licensing sector, but also works with national and international partners. The core business includes brokering brand cooperations such as Janosch x dm, as well as brand development in German-speaking countries, such as Frida Kahlo. BML currently represents brands such as “Schleich”, “Frida Kahlo™”, “Care Bears”, “Sebastian Lege”, “BIG Bobby Car”, “Moomin”, “OGGY OGGY” and “mdr” as a licensing agency. Furthermore, it also acts as the rights holder for its own and in-house brands “Janosch”, “Sturm der Liebe”, “Schloss Einstein” and “Das Boot.”

About Fanatics
Fanatics is a leading global digital sports platform. Fanatics is the master licensee and licensing agency of the DFB. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods and collect physical and digital trading cards, sports memorabilia, and other digital assets. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.

About Spread Group
Spread Group is a global provider of customized fashion and lifestyle products. Through its brands Spreadshirt, Spreadshirt Pro, Teamshirts, Spreadshop, Spreadconnect and SpreadLive, the company offers consumers, businesses, and content creators digital services for the personalization of apparel and lifestyle items. Founded in 2002 in Leipzig, Germany, this made-to-order pioneer now operates four production sites across the United States and Europe. In 2022, Spread Group produced over 10 million personalized products for customers in more than 170 countries.

About Frida Kahlo
Frida Kahlo remains one of the most celebrated artists of all time, known for her resilience, artistic genius, and individuality. The Frida Kahlo brand continues to expand her legacy, offering unique collaborations that inspire self-expression and empowerment.

About Art Ask Agency
Barcelona-based Art Ask Agency is a globally recognized licensing agency with over 20 years of expertise. The agency specializes in building impactful partnerships that connect brands with global audiences through innovative product designs.