New York, NY — Following its nomination for Licensing Program of the Year in 2022, FUBU is proud to announce the launch of scrubs and workwear from licensee Green Town LLC. The new FUBU collection is set to release August 2023 and will include the latest innovative breathable fabrications with both current and retro FUBU designs. The new FUBU Scrubs and Workwear collections will debut at the OFFPRICE show August 6-8, 2023 and channels of distribution will include both brick and mortar stores, specialty stores and e-commerce and Amazon. The FUBU/GreenTown license was secured by The Brand Liaison as licensing agent for FUBU.

“We are excited to be partnering with Green Town” Stated Daymond John, a founder of Fubu and star of Shark Tank. “This is an opportunity to create a fashion-forward performance scrub line. Green Town was able to produce a scrub line that has a fashion legacy and a very distinctive identity, that aims to meet the demand for stylish and functional medical garments. We are redefining industry standards and empowering healthcare professionals to express their individuality with confidence.”

Riding on the massive success of the 90’s and early 20’s, FUBU is currently enjoying a renewed enthusiasm for the brand due to the renaissance of nostalgic brands and strategic collaborations such as PUMA, Vogue, Forever21, Urban Outfitters and more. Fubu is currently trending on Twitter with millions of people globally. FUBU, ( “For Us, By Us”) was founded by Daymond John, J. Alexander Martin, Keith Perrin, and Carlton Brown, and originated as a hat company based in Hollis, Queens, NY. In 1992, the founders, with the help of their neighbors, changed Daymond’s home into a factory for what they called, “TEAM FUBU.” FUBU became a fashion staple of the 90s, forever changing the course of American fashion and solidifying its place in history. To learn more about FUBU licensing, visit The Brand Liaison at www.TheBrandLiaison.com or email Karen@TheBrandLiaison.com.

About FUBU
FOR US, BY US…FOREVER What began as a “bunch of hats” made by Daymond John and his close friends in Hollis, Queens, has turned the partners of FUBU into leaders of one of the most successful lifestyle brands of all time. The earliest collection consisted of a small line of tops and hats with the FUBU logo. By 1995, an extensive sportswear line was designed and produced by FUBU, using raw materials imported from around the world. With the success of the collection, distributors and investors came calling. At its peak in 1998, FUBU grossed over $350 million in annual worldwide sales. Over the next two decades, FUBU has received several honors for their entrepreneurial achievements. These include two Congressional Awards, two NAACP Awards, the Pratt Institute Award, the Christopher Wallace Award, the Online Hip Hop Award and a Citation of Honor from the Queens Borough President. To date, over 5,000 stores have carried the FUBU collection and more than $6 billion in merchandise has been sold at retail.

About Green Town:
Established in 2004 and with roots in New York City, the fashion capital of the world, Green Town’s focus is on developing stylish, quality scrubs while being a customer first company. Green Town is constantly evolving, developing new innovative styles and fabrics, and continuously serving healthcare professionals. Performance, style, and value are the principles that guide Green Town. The Green Town name is synonymous with quality, performance, fashion, and affordability. Green Town scrubs are for every need and for every-body.

About The Brand Liaison, LLC
The Brand Liaison is a boutique licensing agency focused on creating new revenue streams for our clients through licensing, strategic partnerships and other brand extension programs. For licensors, our goal is to commercialize opportunities that will extend our clients’ brands into cohesive product categories to maximize their licensing potential. For manufacturers, we assist in acquiring brands and developing strong licensing programs in order to create long term retail success. In each case, we work closely with our clients to ensure that our brand extension activities compliment the strategic goals and objectives of each client and brand that we represent. http://thebrandliaison.com