This July a stunning Chupa Chups Kids Center opened its doors offering families an exciting and entertaining experience in the city of Hangzhou in China.

The well-known Hangzhou Joy City Mall received a FUN and COLOURFUL makeover to celebrate the summer holidays with Chupa Chups, the popular lollipop brand that has been conquering the hearts and minds of consumers all over the world since 1958.

All families and fans in the city will be captivated by the amazing decorations, larger than life installations and forever fun activities.

Fans can visit this sweet destination for the senses until September 2020.

About Perfetti Van Melle Group:
The global confectionery group Perfetti Van Melle is a privately-owned company producing and distributing candies and chewing gum in more than 150 countries worldwide. It owns many much loved brands such as Mentos®, Alpenliebe® and Chupa Chups®. Perfetti Van Melle is always striving to create innovative treats and a better future for its consumers.

Perfetti Van Melle also unlocks the power of several of its most popular brands through a successful licensing program: Mentos®, Chupa Chups®, Airheads®, Frisk®, Brooklyn®, Smint®, Fruittella® Alpenliebe®and Big Babol® all have sweet or fresh lifestyle oriented programs in key markets across the globe. By merging art, fashion, pop culture and candy, the brands’ style guides offer original creativity to develop an ever-expanding universe of exciting lifestyle products, brand and retail experiences.

Moreover the Chupa Chups® and Airheads® brands offer the opportunity to take their characteristic and unique flavour profiles to selected categories in the food and beverage aisles with leading FMCG partners.

Chupa Chups® has been conquering the heart and taste of kids and teens since 1958. The brand has become world famous for its round lollipops in many flavours and the flower shaped logo which was designed by the famous artist Salvador Dalí in the late sixties. Today the brand launches novelties in more than 130 countries in a sustainable manner.

Based on the brand’s strong personality and identity, a vibrant pop style has been developed for licensing that is always on trend. The forever fun style guides offer endless possibilities to create colourful lifestyle products and a one of a kind brand experience all over the world.

Chupa Chups®’ characteristic flavour profile is also ideal to bring credibility and to inspire innovative food and beverage products that never fail to stand out on retail shelves.

For further information, please visit: http://www.pvmlicensing.com or contact Anna Amat, Licensing Coordinator at PVM Licensing Division: anna.amat@es.pvmgrp.com.