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G Fuel Launches Collaboration with Twitch Star Jynxzi
New York, NY — G Fuel collaborated with Twitch star Jynxzi to introduce a new energy drink mix. It’s packaged in a limited-edition Jynxzi’s Juice Collector’s Box that launched July 27.
The Jynxzi’s Juice Collector’s Box ($39.99) features a new diabolically delicious flavor that fuses jolts of pineapple and coconut taste to create a mesmerizing elixir sure to fuel all your marathon gaming sessions. This lab-tested sensory overload comes in 40-serving Energy Tubs ($35.99), chemically constituted to elevate energy and focus for whatever light work lies ahead.
“Jynxzi has grown into one of the most popular creators in gaming today and we’ve had a front row seat,” said G FUEL CEO Bryan Crowley. “He’s a high-energy entertainer whose personality perfectly matches the G FUEL spirit.”
“Collaborating with top creators is part of G FUEL’s DNA,” added Jack LoParco, SVP of Talent and Partnerships for G FUEL. “With anything we make, our goal has always been to deliver products that excite and delight our core audience of gaming and pop culture fans. Hats off to Jynxzi for bringing his unique energy to the table and helping us create an awesome flavor that’s true to his unique energy.”
In addition to the Energy Formula, fans who purchase the Collector’s Box will receive exclusive Jynxzi-branded items — a special 16-oz Shaker Cup and limited-edition stickers bearing the streamer’s iconic likeness. Jynxzi’s Juice Energy Formula has zero sugar and contains antioxidants from 18 fruit extracts. Each serving is only 15 calories and includes 140 mg of caffeine.
“I’m so hyped to share Jynxzi’s Juice with my awesome community,” said Jynxzi. “We put a lot of time in the lab with this one. I love the way it came out, it tastes great! Big shoutout to the G FUEL team who made this possible, they’ve been incredible to work with and really went hard to realize my vision for the flavor. More to come!”
Jynxzi (real name Nicholas Stewart) is one of the top streamers on Twitch, boasting over 5.8M followers. Only 22 years old, Jynxzi’s energetic personality and engaging gameplay streams — particularly of Tom Clancy’s Rainbow 6 Siege — have earned him legions of fans across the world. In 2024, he was named Best Breakthrough Streamer and Gamer of the Year at The Streamer Awards.
G FUEL has an extensive history of successful creator collaborations, creating trendy and authentic formulas for all gaming culture enthusiasts. In 2023, G FUEL signed an exclusive long-term partnership with Jynxzi that laid a foundation for collaboration on future products and giveaways. Jynxzi’s Juice is the latest in a storied collection of influencer-led formulas, which includes flavors inspired by PewDiePie, Ninja, Butters, FaZe Rug, and ithers.