Casio  in collaboration with The Pokémon Company, announces a new addition to its popular lineup of BABY-G women’s watches, the BA110PKC-4A

Featuring the fan-favorite Pokémon, Pikachu, the new timepiece comes off the heels of a collaboration last year between the two brands in celebration of BABY-G’s 25th anniversary. This second collaboration introduces an analog-digital watch with an outdoor theme, representing the active image of the BABY-G brand. The entire BA110PKC-4A band showcases a camouflage pattern and female Pikachu with an endearing heart-shaped tail.

The Pikachu design is also infused with subtle details like the silhouette of the pink tail on the strap keeper and the Pikachu image etched on the case back. The hour and minute hands also evoke the face of Pikachu, a playful touch that will delight the wearer whenever they check the time.

As part of the release, BABY-G has unveiled a special landing page taking consumers through the features, which can be accessed here.

In addition to special packaging inspired by the iconic Poké Ball, the BA110PKC-4A also comes equipped with G-SHOCK technology including:

• Shock Resistant
• 100M Water Resistance
• Super Illuminator LED Light
• World Time (48 cities + UTC)
• 1/100 Second Stopwatch
• 5 Daily Alarms (with 1 Snooze Alarm)
• Countdown Timer
• 12/24 Hr. Formats
• Full Auto Calendar

The BA110PKC-4A will retail for $150/£139/€149 and be available for purchase this February at select retailers, the G-SHOCK Soho Store NYC, and gshock.com.