Mumbai, December 13th, 2019– Gemius Design Studio- 360 Degree marketing and branding agency won a creative digital mandate for 100% natural and organic beauty brand ‘The Secret Ingredient.’The mandate includes building brand awareness and strengthening the brand’s market presence by highlighting its existing and upcoming product innovations and building a strong digital community.

The mandate was won after a multi-agency pitch. Gemius Design Studio will be involved in the strategy, content and communications creation and design across all marketing platforms, along with

Online Reputation Management.

Speaking about the win Anushree Pacheriwal- Co-founder, Gemius Design Studio said, “We are pleased to have won this opportunity, to be their official branding and marketing partners. The Secret Ingredient is 100% natural and organic brand looking for strong digital play. We are committed to them delivering their business objectives. Our aim is to bring the best with our expertise which we have built over the years and look forward to creating successful digital campaigns for the brand that will definitely result in a huge impact on the audience”.

Freny Jariwala, Founder- The Secret Ingredient said “we believe that Digital, as a medium, has become increasingly important for brands, given the changing media consumption behavior of consumers. We were looking for a partner that understands the dynamic digital landscape for beauty & skincare and who could translate our vision into reality. Gemius Design Studio has an extensive team that can help us to pull off a 360-degree digital marketing and creative plan. It’s my pleasure to extend a cheerful welcome to the team.”

About Gemius Design Studio:

Gemius Design studio is a creative agency dedicated to delivering optimized marketing services as per the needs of individual clients. Having a deep-seated background in design & content, Gemius focuses on weaving stories for their clients, which are supplemented with impeccable art, for them to set a mark on their industry. Gemius has had an array of brands in the fields of lifestyle fashion, FMCG, Food & Beverages, Entertainment and Consumer Electronics. Gemius also handles creative and digital mandates of brands like Badshah Masala, Alpino Health Foods, Raisin Global, Wok On Fire, Enviro+ Batteries, Os, WOOP, The Secret Ingredient, Coffee Culture, TEDxSurat & more. They have executed great mass engaging which audiences have come to recognize.

About The Secret Ingredient:

The Secret Ingredient offers a range of natural and organic body care products consisting of handcrafted, natural soaps, serums, scrubs, baby soaps, lip balms. All ingredients used to prepare these products are 100% natural with no chemicals, no toxins, no parabens and no additional fragrances or preservatives. They are cruelty-free, SLS/SLES-free and dermatologically tested products formulated for Indian weather conditions. The brand strongly focuses on quality with responsibility and makes excellent quality natural products with sustainable business practices.  Organic formulas and remedies it offers and wants the audience to know that there’s no need to go for chemical-infused artificial skincare remedies. Built with an aim to provide 100% all-natural and organic body care products, The Secret Ingredient is the brainchild of Freny Jariwala, through her extensive experience in the field of soap making. The Secret Ingredient focuses on providing solutions for the on-the-go audience who find it difficult to spare time for home remedies for skincare.