New World of Dinosaur Roar! toy line launches at major UK show with plush range

Leading toy manufacturer Golden Bear wowed the crowds at Toy Fair, the UK’s largest dedicated toy, game and hobby trade show, in late January with an extraordinary new dinosaur-themed plush range. The range was the first launch by Golden Bear from what will be a wide-ranging line of products based on the amazing new kids’ property The World of Dinosaur Roar!, created by Peter Curtis and owned by kids’ media company Nurture Rights. The initial launch includes Dinosaur Roar, Munch, Stomp and Boo soft toys with their own individual sounds each. There is also a collectable range of keyring toys and a large feature plush called Roaring Dinosaur Roar, just squeeze his tummy to hear him….ROAR!!! The core market for the Golden Bear range will be children aged 2-5, as well as gift givers and dinosaur fans everywhere.
The World of Dinosaur Roar! teaches pre-schoolers about dinosaurs in a fun and engaging way. It has been produced in association with the Natural History Museum in London. All books and licensed merchandise – including, of course, the Golden Bear range – will carry the Natural History Museum logo and will help to raise money for the institution. Golden Bear, a producer of high-quality, safe and reliable children’s toys, has been licensed to develop a large toy selection that will include plush, plastic toys and bath accessories.
The recently launched plush toys are based on illustrations from a series of World of Dinosaur Roar! books that was launched last year by Macmillan’s Children’s Books. Each book takes a dinosaur ‘star’ and combines accurate and authentic historical and scientific information with witty rhyming text, colourful illustrations, and a clever and appealing naming system, exemplified by the first books in the series, Dinosaur Stomp! The Triceratops and Dinosaur Munch! The Diplodocus. They have been followed by Dinosaur Snap! The Spinosaurus, Dinosaur Flap! The Oviraptor, and Dinosaur Whack! The Stegosaurus, and more are on the way.
Golden Bear has a strong track record with licensed properties. In fact for over 35 years, Golden Bear has been transforming some of the nation’s much-loved children’s TV characters into high-quality toys Children love and parents trust.
The World of Dinosaur Roar! licensing campaign is managed by Bulldog Licensing, one of the industry’s leading licensing agencies. Bulldog is targeting both retailers and licensees across the UK and Ireland. Its category focus for 2018 is on apparel, accessories, stationery and gifts, with merchandise predicted to hit retail from spring.
Golden Bear says: “The stars of this educational and entertaining new property are fun, beautifully drawn and full of character – absolutely perfect for children’s plush. They certainly turned heads at Toy Fair!”
“The Dinosaur Roar plush range is great fun and looks fantastic,” says Bulldog MD Rob Corney. “There was a hugely positive reaction at Toy Fair from everyone who saw it and I’m certain it’s going to be a massive seller when it hits retail.”
 
For further information please contact:
 
Jane Garner & Sian Dorrington
jgarner@kgmpr.com / sdorrington@kgmpr.com
 
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