RICHARDSON, TX — Goliath Games is thrilled to announce an exciting new partnership with The Sims franchise to create the first-ever board game based on The Sims, one of the most beloved and best-selling video game franchises of all time. Timed to celebrate The Sims 25th Birthday in 2025, the new board game will bring The Sims into homes around the world with a whole new way to play.

Slated for release in Fall 2025, The Sims board game will capture the spirit of creativity, self-expression, and gameplay that has made the video game a global, pop culture phenomenon. Since its launch, The Sims has seen more than 500 million lifetime players across all of our games and is the #1 brand in the life simulation category.

Goliath CEO, Jochanan Golad, commented, “We’re honored to be selected as a partner to create the first-ever board game for The Sims. It’s an incredible opportunity to collaborate with EA to bring a new innovative way to live The Sims. This partnership represents a perfect blend of Goliath’s expertise in creating engaging physical games and The Sims’ legacy as a multi-generational cultural and gaming icon.”

The Sims VP Franchise Creative, Lyndsay Pearson commented, “2025 is a big year for The Sims as we celebrate its 25th birthday. We’re excited to work with incredible partners like Goliath, who are delivering the perfect immersive board game experience. This is another way to expand The Sims world and engage our incredible fanbase as we grow The Sims entertainment platform.”

The Sims board game will be available at major retailers worldwide, with further details to be revealed closer to launch.

Goliath will offer a first glimpse at how this iconic franchise will evolve into a new realm of play at New York Toy Fair (March 1-4, 2025).

Brandgenuity, the licensing agency for The Sims, brokered the agreement with Goliath and is managing the development and rollout of The Sims licensing program. 

About Goliath Group
Goliath, one of largest global family-owned games manufacturer, is proud to be the home to some of the industry’s top selling and family favorite games for over 40 years.  Flagship family classic games include Sequence, Gooey Looey, The Floor is Lava and Pop! the Pig but the fun doesn’t stop there, the global range includes top licenses The Traitors and Murdle along with the recent distribution of Funko Games opening up exciting play to older fans.  Play is at the heart of Goliath which expands into the global toy aisles from miniature baking with Tasty Tinies through to lasagne loving Garfield plush and collectables. Founded & headquartered in the Netherlands, Goliath now operates out of 15 offices around the world, 5 of which are innovation centers that could be creating the next must-have of the season. To learn more about Goliath, visit us at www.goliathgames.com

About Brandgenuity
Brandgenuity is a leading global independent brand licensing agency that extends iconic brands into products, services and experiences that delight consumers, raise brand awareness, and generate revenue. The agency’s clients include BMW, Church & Dwight, Nissan, Mike’s Hot Honey, Dr. Scholl’s, The Sims, Royal Shakespeare Company, Kona Ice, Brownie Brittle, Kao (Jergens, John Frieda), Honey Bunches of Oats, Sazerac (Fireball Whisky, Buffalo Trace, Southern Comfort), White Castle, Kahlua, Edgewell (Hawaiian Tropic, Banana Boat), NFLPA and others. Brandgenuity has won numerous industry awards. For more information, visit our website http://brandgenuity.com or contact info@brandgenuity.com.