New York, N.Y. — Hearst Magazines today announced a new licensing partnership between Good Housekeeping and Live Comfortably, a leading North American bedding manufacturer. Through this agreement, Live Comfortably will develop, produce, and distribute a full suite of Good Housekeeping-branded bedding and bath essentials.

The Good Housekeeping collection will feature bed pillows, comforters, mattress pads, bed blankets, sheet sets and bath towels. With a focus on everyday essentials, the line offers trusted quality and elevated simplicity across the entire home.

“Good Housekeeping is dedicated to helping consumers make confident choices for their homes,” said Angela Kim, Hearst’s executive director of licensing. “This partnership with Live Comfortably expands the brand’s trusted reach into bedding and bath—categories where comfort, quality, and reliability truly matter. Each product undergoes rigorous testing by the Good Housekeeping Institute to meet performance and quality benchmarks and will carry the Good Housekeeping Seal, ensuring that consumers experience the assurance and excellence this iconic emblem has represented for over a century.”

Thoughtfully developed with a focus on performance, durability, and comfort, the assortment reflects Good Housekeeping’s rigorous, science-backed product evaluation process. The collection will be available at select retailers nationwide beginning early Q4 2026 and will offer reliable comfort across a range of sleep preferences and household needs.

“We’re proud to collaborate with Good Housekeeping on bedding and bath assortments that blend innovation, reliability, and comfort,” said Amy Price, Chief Commercial Officer of Live Comfortably. “The Good Housekeeping Seal is one of the most recognized symbols of quality, and together we’re bringing consumers bedding they can truly feel confident bringing into their homes.”

About Good Housekeeping
Celebrating 140 years, Good Housekeeping (GoodHousekeeping.com) is a leading lifestyle media brand inspiring a monthly audience of 53+ million readers to discover genius innovations, delicious ideas, style-savvy trends, compelling news and best-in-class products for their homes, families and themselves. The Good Housekeeping Institute’s state-of-the-art labs combined with Good Housekeeping’s seasoned editorial talent is unparalleled. Staffed by top engineers, scientists and technology experts, the GH Institute tests and evaluates thousands of products each year for the magazine, website and for the Good Housekeeping Seal and the Green Good Housekeeping Seal, which are among the most recognized and trusted consumer icons in the world today. Good Housekeeping and Good Housekeeping UK are published by Hearst Magazines, a unit of Hearst, a leading global, diversified media, information and services company. Hearst Magazines, the world’s largest lifestyle publisher, has a portfolio of more than 30 powerful brands in the U.S. that inspire and entertain audiences across all media platforms. Hearst Magazines’ print and digital assets reach 141 million readers and site visitors each month — 55% of all adults in the U.S., 53% of all Millennials and 50% of all Gen Z adults over the age of 18 (Source: 2024 Comscore Multi-Platform© MRI-Simmons – 09/24/S24). The company publishes more than 200 magazine editions and 175 websites around the world. Follow Good Housekeeping on Facebook, Instagram, Twitter, Pinterest, TikTok and on the Inside the Institute blog.