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Grateful Dead Announces Partnership with Burton Snowboards for Winter 2013

01-27-2012

LOS ANGELES – Grateful Dead Productions and Rhino Entertainment today announced that they have partnered with Burton, the world’s leading snowboard manufacturer, on an exclusive line of snowboards.
The newly designed Burton Grateful Dead snowboards made their trade debut today at the annual SIA Snow Show in Denver, Colorado
“Burton is arguably the best in the snowboard business and we are thrilled to partner with them on the Grateful Dead brand,” said Sara Nemerov, Senior Vice President of Consumer Products and Brand Licensing at Rhino Entertainment. “It’s amazing to see two creative brand visions come together to create a fabulous product which will look amazing on the slopes.”
“We couldn’t be more excited on this partnership,” stated Greg Dacyshyn, Chief Creative Officer of Burton Snowboards. “The Burton family are Dead Heads from way back, so it’s definitely an honor to be collaborating with one of our favorite bands.”
“I’m so stoked because not only do I listen to the music, but I’ve also been a huge fan of Grateful Dead album art since the beginning,” said Danny Davis, Burton pro snowboarder. “You see the Steal Your Face everywhere and I always felt it would look super bad ass on the base of a snowboard. So to see it come to life now is really sick and I’m so happy that Burton made it happen.”
The boards were on display at the show for trade only, and will be available for consumers starting in August of this year. Please see attached photo for a sneak peek of the collaboration, with more details of the board designs, graphics and details to be released later this year.
For more information on Consumer Products and Brand Licensing opportunities, please contact Sara Nemerov at Warner Music Group: (212) 275-2370.
For more information, please visit:
www.dead.net
www.rhino.com
www.burton.com
About Rhino Entertainment
Based in Burbank, California, Warner Music Group’s Rhino Entertainment was founded in 1978 and is the world’s leading pop culture label. Emphasizing flawless sound quality, bonus tracks, informative liner notes, award-winning creative packaging, an offbeat sense of humor, and a strong social conscience, Rhino continues to set the standard for excellence in the reissue business it pioneered in both the physical and digital worlds. Rhino is also expanding the definition of what a catalog music company is, as evidenced by the label’s recent name and likeness representation deal with Frank Sinatra and its multi-faceted relationship with Grateful Dead. The vast Rhino catalog of more than 5,000 CDs, videos, and digital exclusive albums features material by Aretha Franklin, Ray Charles, The Doors, Chicago, Black Sabbath, John Coltrane, Yes, Alice Cooper, Linda Ronstadt, The Ramones, The Monkees, Carly Simon, Curtis Mayfield, among many others.
For Grateful Dead/Rhino
CONTACT: Jason Elzy
PHONE: (818) 238-6220
EMAIL: jason.elzy@rhino.com

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