West Hollywood, CA — Grindr, the Global Gayborhood in your Pocket and world’s largest social networking app for gay, bi, trans, and queer people, has launched an apparel collection with Spencer’s that takes the iconic app experience off-screen into your wardrobe.

Grindr users and brand fans can now say it with (and on) their chest. Debuting May 18th, the collection in partnership with Goodie Two Sleeves will be available exclusively at Spencer’s in stores and online.

True to the Spencer’s bold, culture-forward DNA, the assortment is designed to create an iconic, must-have moment at the intersection of queer culture and mall nostalgia. The accompanying campaign leans into the nostalgia of early 2000’s ‘mall rat’ culture and aesthetic, following a group of gay guys cruising through the mall. Shot onsite with food courts and escalators backdropping, with social content produced entirely on an iPhone 5.

The collection drops just before Pride Month, but being gay isn’t seasonal. The collection is a natural extension of what Grindr has always been: a cultural platform and lifestyle brand that lives where its community lives. Spencer’s, with 650+ locations across the U.S. and Canada, brings the Global Gayborhood somewhere new, your local mall.

The assortment includes graphic tees, hoodies, and accessories, from Daddy of the Year to Hole, Pole and so much more, the collection serves as a statement for anyone looking to wear their intentions on their sleeve. Grindr will support the launch with integrated marketing, original content, and in-app engagement across its global community of millions of active users.