New York, NY — Subtitle and TOHO International will unveil their full TIDES collection, a premium apparel line inspired by over 70 years of Godzilla’s on-screen presence and craft. Subtitle’s eight-piece collection uses Godzilla’s enduring relationship with the sea as its central design throughline, rather than relying on the character’s image alone.

Following Subtitle’s debut “JUJUTSU KAISEN” collaboration with TOHO International earlier this year, TIDES expands the label’s narrative fashion approach beyond anime into film, history, Japanese culture, workwear, and craft. Godzilla’s heat ray inspired one of the collection’s recurring textile techniques: laser printing burns the artwork directly on selected denim pieces, permanently altering color and surface rather than applying a conventional graphic.

Denim served as a natural starting point for the brand during the design process, using water to permanently alter the fabric. Silhouettes and artwork drew from the films and Godzilla’s broader visual history. “Godzilla is so visually iconic, but we didn’t want to stop at the image,” says Subtitle founder and creative director Liang Shi. “There’s the film history, the cultural context, the craft, and Godzilla itself. We treated all of it as source material: the sea became washed denim, and the heat ray became an artwork technique. The history shaped the silhouettes.”

News of the collection’s debut product, the Godzilla Minus Zero Black Denim Jacket (MSRP: $199), was released on November 6, inspired by the Japanese epic kaiju film’s 1940s Japan setting. Subtitle explored period workwear and denim history in Japan, taking the 1940s Type I denim jacket and updating it to black denim. “Godzilla Minus Zero asks you to believe in a monster because the world around it feels historically grounded,” Shi says. “We wanted to approach the jacket with that same care, beginning with the period and allowing the history to shape the garment.”

Additional highlights from the Godzilla apparel line include the Godzilla Blue Denim Jacket (MSRP: $199), inspired by Japanese workwear, with ukiyo-e artwork by artist Matt Frank laser-printed on the back; the Light Blue Washed Denim Overshirt (MSRP: $165), featuring washed and unstitched details for a wave-like effect; and the 1:1954 Scale Denim Hat (MSRP: $38), featuring a one-inch embroidered Godzilla scaled down from the monster’s original 50-meter height at a ratio of 1:1954—a playful nod to the year Godzilla made its film debut.

“Godzilla has inspired generations of artists, designers, and fans to see something new in the character,” said Kristin Parcell, TOHO International General Manager. “Subtitle embraced Godzilla’s iconic imagery while finding thoughtful ways to bring the sea, the heat ray, and more than 70 years of film history into the garments themselves. TIDES feels unmistakably Godzilla while giving fans a fresh way to experience its world.”

The collection is accompanied by an editorial campaign produced in Tokyo with creative agency Bianco Bianco, alongside short films and design stories exploring the references and processes behind individual garments. “Godzilla is so recognizable that it can be easy to overlook how much exists behind the character,” Shi says. “There are over seventy years of filmmaking, design, craft, and cultural history to explore. We wanted the collection to bring some of those layers forward, so the details in a garment can lead you back to the history, technique, or story that inspired them.”

The full TIDES collection will be unveiled on November 12, 2026 at 3PM ET / 12PM PT on https://godzilla.com/. Additional updates will be announced through www.subtitle.club and Godzilla’ official channels on @godzilla_toho (Instagram, Tiktok, and X); fans can also follow Liang Shi and @subtitle.club on Instagram and TikTok for more updates.

About Godzilla
Known as the King of the Monsters, Godzilla has been a global icon since its 1954 debut. Its latest film, Godzilla Minus One (2023), was a global hit, reinforcing its timeless appeal. The highly anticipated new film “Godzilla Minus Zero” is set to launch a wide theatrical release across North America beginning Friday, November 6, 2026. Depicted as both a threat and an ally to humanity, Godzilla reflects the spirit of its time and continues to inspire generations, including through Hollywood adaptations.

About TOHO International
Toho International, Inc., the Japanese studio’s U.S.-based subsidiary, has brought classic Godzilla, with 70 years of storytelling and monster mayhem, brand awareness and excitement to audiences around the world through a comprehensive licensing program spanning toys & collectibles, gaming, apparel, accessories, publishing, seasonal, housewares, food & beverage, and many more categories. With over 25 live-action films, numerous animated films and series, and more action-packed new content to come, Toho has captured the love and attention of Godzilla fans from all across the globe. Always-on content accessible across multiple streaming platforms has put Godzilla and other Toho monsters at the forefront of consumers’ minds as the franchise gears up for an exciting next generation of storytelling and fandom.

About Subtitle
Subtitle is a fashion label founded by Liang Shi that translates stories, characters, and worlds into garment design. Working at the intersection of cultural storytelling and fashion, the label uses silhouette, material, construction, and craft to interpret the histories, ideas, and visual language behind each source. Each collection is designed to stand on its own as fashion while inviting a closer understanding of the stories and cultural worlds that shaped it.