Footwear company Ground Up is putting a new twist on character footwear. In collaboration with Disney, Ground Up just dropped capsule collection of casual shoes to celebrate Disney’s new live action film Cruella coming to theaters and Disney + premier access on May 28th. Inspired by 70’s London glamour, this Saks Fifth Avenue exclusive collection is the perfect merriment of fashion, femininity, and fandom with an edge. The devilishly stylish shoes tap into the latest trends including use of mixed materials such as plaids, perforation, and chambrays; patchwork and all over prints. The collection was designed for fans to express their fashion identity just like one of our favorite Disney Villains.

The 5-piece collection is available in children’s sizing at Saks Fifth Avenue. Ground Up is ecstatic to collaborate on a collection celebrating Disney’s Cruella, Disney’s most fashionable villain, exclusive to one of the world’s most fashionable retailers, Saks Fifth Avenue. The collection is available both digitally online as well as in select Saks locations.

Ground Up was created with the vision of fulfilling the need for fun, innovative product for the true brand enthusiast. The brand inspires everyone to express their authentic selves and their fandom in creative ways through brand partnerships.

Recent Highlights:
Ground Up launched a Disney dual-branded classic collection at Journeys in February of 2021. Their best-selling Disney Princess sneaker will be back in stock at Journeys in the coming months. Ground Up has invested in launching dual-brand relationships with best-in-class entertainment brands. Through these types of collaborations, Ground Up can provide consumers with brands they love with a brand they trust. Focusing on Innovation, Fashion and Fandom, Ground Up will be launching more capsule collections in the near future.

Ground Up’s identifier is the interlocking “UP” symbol on the outsole of the shoe. The interlocking “UP” symbolizes connections we make at everyday moments. Connections between you and your favorite brands, you and your family or friends, you and a memory, or you and Ground Up. Whatever connections you are making, Ground Up wants to be there with you. Be sure to look out for the “UP” on the side of your next favorite character shoes.

About Ground Up:
Ground Up is a premier footwear manufacturer retaining an integrated portfolio of licensed and owned brands and has grown to be a leading supplier. The company’s unique capability to design and translate fashion trends offers a fresh perspective on licensed footwear. Ground Up has aligned itself with many premier licensing partners in each segment of business on both the Entertainment and Consumer side. Entertainment licenses include Disney, Nickelodeon, Warner Bros., Nintendo, Pokemon, MGA, Moonbug, Dragon Ball Z, and more. Consumer brands such as Coca-Cola and Budweiser have teamed with the company as well as lifestyle brands.