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Ground Up Expands Character Footwear with Walmart Partnership image

Ground Up Expands Character Footwear with Walmart Partnership

New York, NY – Walmart is stepping up its character footwear game with an exciting new partnership with Ground Up, introducing the go-to destination character shop for kids and families. Now available in 100 select Walmart locations, including Texas, California, Arizona, Florida, and more, this dedicated shopping experience brings kids’ favorite characters to life.

Designed as the go-to destination for character-driven footwear, the Ground Up X Walmart Character Shop is organized into three fan-favorite categories: Gaming (Sonic, Nintendo, and Pokémon)Paw Patrol, and Bluey. Whether kids are obsessed with diving into the world of gaming, love Paw Patrol adventures, or can’t get enough of Bluey, there’s a perfect pair waiting for them.
Gaming:

Super Mario Princess Peach Little Girl and Big Girl High Top Sneaker 

A light pink, high-top sneaker with Princess Peach on the outside of the shoe and blue details.

Pokémon Little Girl & Big Girl Twin Gore Slip-On Sneaker

These Pokémon Eevee Low-Top Slip-On Sneakers for girls feature a charming canvas upper with adorable Eevee-themed details, perfect for Pokémon fans. The lace-free slip-on design ensures easy wear, while the whimsical look and thoughtful details make them a must-have for any young Pokémon enthusiast.

Adult Pokémon Eevee Slippers 

Step into the whimsical world of Pokémon with these exclusive Pokémon Eevee Adult Slippers, designed to bring the beloved Eevee to life with adorable embroidered details and sewn-in ears. Crafted from plush, high-quality materials with cushy foam soles and anti-slip grips, they provide ultimate comfort, warmth, and safety for every step.

Paw Patrol:

Paw Patrol Little and Big Girl Ombre Jelly Sandal 

Pink and green jelly sandals for young girls, with the characters in a heart decal in the center.

Paw Patrol Toddler Kids Comfort Clogs 

Royal blue slip-on clogs with a back strap for security. The ‘Paw Patrol’ logo and characters Marshall and Chase decorate the shoe.

Paw Patrol Toddler Girls Water Shoes 

Light pink water shoes with character on the front. Velcro strap for security and comfort.

Bluey:

Bluey and Bingo Toddler Girl Light Up Sneaker 

A pink and iridescent low-top sneaker, perfect for every day. There is a velcro strap, pictures of the characters on either side of the shoe, and “Bluey” on the heel.

Bluey and Bingo Toddler & Little Kids Slip-On Sneakers

White slip-on shoes with navy detailing. Bluey and Bingo characters are on the front of the shoe.

Bluey Kids Comfort Slides 

Light blue slip-on slides for little kids. There is a strap in the back for security and Bingo character on the front of the slide.

“We’re excited to introduce a brand-new character footwear destination for kids at Walmart, offering families even more fun, affordable, and stylish options featuring their favorite characters. These new destination experiences are designed to highlight kids’ favorite characters—and all at Walmart’s everyday low prices,” said Jack Gindi, CEO.

The Ground Up X Walmart Character Shop is located in the fashion aisle, making it a convenient stop for families looking to add personality and their favorite characters to their child’s footwear collection. With unique designs and durable styles, these character-driven shoes bring kids’ favorite on-screen moments to life.

About Ground Up
Ground Up’s brand mission is to inspire self-expression and creativity. With the ability to tap into different markets and price points, Ground Up meets the needs of every fan. The footwear we create allows fans to pair the characters they love with a brand they trust.

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